Social Media Networking and Breast Cancer Awareness

By Barbara Ficarra, RN, BSN, MPA “The Socialization of Breast Cancer” Social media networking has changed the landscape in health care. The immediate exchange of real-time health information online has allowed health care consumers and patients to share valuable experiences and to gain knowledge. Online communities provide a valuable resource for individuals to seek reassurance, form relationships, establish trust, communicate and connect with others with similar experiences. October is Breast Awareness Month October is Breast…

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Speaking Events for Barbara Ficarra

By Barbara Ficarra, RN, BSN, MPA — 31st Annual Oncology Nurses Symposium San Diego, California Presentation Title:  The Use of Social Media in Health Care Website Brochure Health+Tech Next Generation Conference San Francisco, California Presentation Title:  TBA Website Speakers e-Patient Connections Conference Philadelphia, PA Presentation Title: Social Networking: A Critical Link to Engage Patients and Health Care Professionals: Through the popular Pecha Kucha format, 20 slides in exactly 6 minutes and 40 seconds long; I…

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Speaking Event: Patient Engagement and Social Networking at Eyeforpharma Conference

By Barbara Ficarra, RN, BSN, MPA I’m thrilled to be an invited to speaker at the Eyeforpharma – Customer Centric Marketing for Pharma USA 2011 Conference in Philadelphia, PA, June 27 – 28, 2011. The title of my presentation is, “Empower patients to take charge of their health care.” – Discover the best practices in patient engagement through social networking. Speakers include: Eric Dube,Vice President, Oncology, GlaxoSmithKline Sheila Ryan, Group Leader, DDMAC, FDA Harold Johns,…

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