Social Media: What Consumers Need to Know About Online Health Information

By Barbara Ficarra, RN, BSN, MPA It’s an exciting time in health care today. The health care landscape is rapidly changing and digital technology has transformed the way we communicate, interact and search for health information. Social Media platforms such as Twitter, Facebook, and YouTube, to name a few, are powerful and phenomenal platforms to educate the public, raise awareness of health issues and collaborate and engage in conversations. Social media platforms gives a voice…

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Media-TV Guest Appearance: Healthy Living | Prevention | Empowerment

I’m thrilled to be a guest on WMCN44 TV, Power Your Life with Dr. Jo Anne White.   Today, March 17, 2015, tune in at 1:30 p.m. EST to watch a very exciting show with guests Rose Rivera, Judy O’Beirn, and me, Barbara Ficarra, RN, BSN, MPA. I’ll discuss ways to live a healthier life, focusing on prevention, and empowerment.   —       – WMCN TV is an independent broadcast television station reaching nearly 3…

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Speaking Event: PIAA International Conference, Amsterdam

By Barbara Ficarra, RN, BSN, MPA   I recently had the honor of speaking at the PIAA International Section Conference, “The Good, the Bad, and the Ugly” — How Threats Can Become Opportunities in Medical Liability, in Amsterdam, Netherlands. The conference was designed to allow attendees to share experiences relating to medical liability and the medical indemnity industry internationally, and it was a huge success. I was delighted to be invited to participate to speak about…

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LinkedIn Pulse | Empathy: Beyond a Connection

By Barbara Ficarra, RN, BSN, MPA This is my first LinkedIn Pulse post, Empathy: Beyond a Connection.   Being a great leader means having a clear vision, mission or goal. It means being committed, and knowing how to listen and communicate, but it involves much more. It’s about having heart, empathy, and an uplifting spirit. With empathy and heart we can help our patients feel good, valued and respected. Empathy allows us to engage and…

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List of Health Care Social Media and Digital Influencers on Twitter

By Barbara Ficarra, RN, BSN, MPA Marie Ennis-O’Connor (@JBBC) is a healthcare writer, public relations consultant, and digital media strategist. Marie recently compiled a list of 84 health care social media and digital influencers on Twitter. Twitter is a powerful social networking platform and it allows health professionals to deeply connect and engage with the community. Health care professionals can help educate consumers, raise awareness of health issues and collaborate. This phenomenal platform gives a…

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