Our founder, Barbara Ficarra, RN, BSN, MPA has designed a unique career over the years. Intersecting science, health, art, design, technology and media, Barbara has become a leading voice in health. She has been quoted as an expert in health care for multiple journals and magazines and has developed an online and mainstream media presence.
Barbara is an award-winning broadcast journalist, international speaker, academic author, freelance writer, producer, front line registered nurse, consultant, health designer™, health educator, health communicator and advisor. She sits on two advisory boards (Sharecare Inc. and The Master in Science Health Informatics for the University of San Francisco School of Nursing and Health Professions) and and consults with leading companies and news organizations.
Her passion for storytelling and educating consumers has led her to a career in the media. As a health & medical communicator and award-winning broadcast journalist, Barbara is a trusted name in health. She has vast experience, knowledge and insights—in and out of the hospital.
Active in the media as a medical communicator, a health care professional with her pulse on the latest trends in health care, Barbara is uniquely qualified and well positioned to help go-getter health care professionals—nurses, doctors, pharmacists, social workers etc. and companies build their strategy and media presence.
Engage and commission Barbara as a:
- Speaker—for your next conference, meeting, seminar, workshop, event
- Moderator—for your next conference, meeting, seminar, workshop, event or webinar
- Freelance writer—experience in writing for consumers and academia
- Health Designer™ & Health Educator—to help you design a healthy and happy home, office or workplace
- Media trainer—for nurses, doctors and other health care professionals
- Consultant and Strategist—to leverage your online presence and help build your brand
As an active health care professional and a veteran in working with media, Barbara Ficarra is a popular speaker at conferences, workshops, seminars and professional meetings. With her accessible manner and deep professional background, she is equally adept at addressing medical professionals, communications staff and the general public. Presentations are educational and engaging and are tailored to your audience. From keynotes to panels, Barbara’s discussions will inspire you take take action.
As a moderator for conferences, workshops, meetings and webinars, Barbara engages the panel and keeps the conversation lively. Barbara is a skilled moderator. Honing in on her radio broadcasting skills, Barbara is a good listener, and she sets the tone. Barbara knows how to ask the right— and sometimes tough questions.
Offering practical advice for consumers, Barbara writes about health and wellness, and delivers her trademark brand of advice, which is simple, jargon-free, useful and trustworthy information to help empower individuals to take charge of their health.
Addressing the professional sector, Barbara writes about the latest trends surrounding technology, health, wellness, health care and social media— and interdisciplinary teams, patient engagement and human experience. As an academic author— contributor to a textbook on the topic of Virtual Reality, Mixed Reality and Augmented Reality in Health Care—Springer Publishing—for the graduate and PhD student, Barbara is proficient in the academic writing process.
Find more about Barbara’s writing here.
Health Designer™|Health Educator
Intersecting design and health, Barbara helps you design a healthy and happy home + life, office or workspace. In light of the pandemic, creating a healthy home and workspace is done virtually. Whether individuals are looking to creating a healthier home or companies are in need of a healthy makeover, Barbara’s education and skillset is put to good use. During these turbulent times, creating a healthy haven and workspace at home is vital.
To learn more about healthy design for your home or work, please tap here.
With her extensive background in media and medicine, Barbara Ficarra, RN, BSN, MPA is uniquely qualified to train other medical professionals to communicate with the public.
She has led workshops and served as a one-on-one trainer to individual doctors, nurses and other professionals to prepare them to be successful with television, radio, public speaking, social media and other forms of communication.
Consultant & Strategist
As a practicing health and medical professional with years of experience in print, broadcast and online media, Barbara is well positioned to help health media and medical companies develop their strategies for reaching the public. From start-ups to seasoned companies, Barbara’s skillful and expert knowledge helps companies grow.
Barbara’s consulting work includes: The New York Times, Numera, Time Warner, Warner Media, Care Seek (former consumer health care company), and Novartis.
To connect with Barbara for one or all of these creative skills, please go to our contact page.