Social Media Health: 3 Key Elements to Use When Engaging in Social Media

By Barbara Ficarra, RN, BSN, MPA There are some health care professionals who refuse to engage in social media and there are others who have mastered it.  And yet there are some who just don’t understand it. There’s a photo of a clinician on Facebook holding a cigarette. It may not seem like much, but when it’s a clinician at an academic medical center with a Facebook account which reveals place of employment, that changes…

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Social Media: Sharecare’s Twitter Chat Educates for Heart Health

By Barbara Ficarra, RN, BSN, MPA Social media is a powerful platform to help educate consumers and provide valuable and trustworthy information.  Twitter Chat’s are a popular real-time question and answer session. Join us today, February 22, 2012 from 12 p.m. to 2 p.m. EST (9 a.m. to 11 a.m. PST) for Sharecare’s Twitter chat on heart health. Dr. Carolina Valdiviezo-Shlomp from Johns Hopkins and Dr. Samin Sharma from The Mount Sinai Medical Center will…

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Dr. Mehmet Oz and Jeff Arnold launch Sharecare.com, where experts share their knowledge with consumers

By Barbara Ficarra, RN, BSN, MPA Sharecare.com launched yesterday in San Francisco at the Health 2.0 conference and while I was unable to attend this exciting event, I followed the live twitter feed (#health2con) and it almost felt like I was there.  Having attended the Health 2.0 conferences in the past, the excitement and energy that circulates is always infectious. As a registered nurse, I am thrilled and honored to be included and surrounded by…

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