By Barbara Ficarra RN, BSN, MPA Recently quoted in PharmaVOICE in the May 2011 edition, I presented my thoughts on the significance of the pharmaceutical industry tapping into patient communities through social networks and the importance of engaging with patients. In a recent article in PharmaVOICE, May 2011, by Robin Robinson, “Tapping into the Power by Getting Personal,” thought leaders in the field explain the benefits for the pharmaceutical industry tapping into what is happening…
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