By Barbara Ficarra, RN, BSN, MPA Social networking allows doctors, nurses and other health professionals to deeply connect and engage with the community and their colleagues. “We are standing at the precipice of a new online revolution in health care. As more and more health experts embrace the Internet and increase their social media activity, health information seekers will undoubtedly benefit in profound ways.” [Source: Mashable] Dynamic health and medical professionals engaged in social networking,…
Read More...Speaking Event: Patient Engagement and Social Networking at Eyeforpharma Conference
By Barbara Ficarra, RN, BSN, MPA I’m thrilled to be an invited to speaker at the Eyeforpharma – Customer Centric Marketing for Pharma USA 2011 Conference in Philadelphia, PA, June 27 – 28, 2011. The title of my presentation is, “Empower patients to take charge of their health care.” – Discover the best practices in patient engagement through social networking. Speakers include: Eric Dube,Vice President, Oncology, GlaxoSmithKline Sheila Ryan, Group Leader, DDMAC, FDA Harold Johns,…
Read More...Friends Put a New Spin on Technology
By Barbara Ficarra, RN, BSN, MPA Turning to friends for online information is the hot topic within the Web world, and in Monday’s New York Times Technology and Business section, Jenna Wortham writes about how “Search Takes a Social Turn.” Online sites are taking notice of what people like. Web companies are trying to make searching online for information more useful by tapping into the inner thoughts of what people like. “After a decade when…
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