By Barbara Ficarra, RN, BSN, MPA Illinois Nurses Association Highlights Social Media The Illinois Nurse, the official publication of the Illinois Nurses Association highlights social media for nurses and offers continuing education credits in the March 2012 edition, Volume 8, No. 1. Social media has changed the landscape in health care and it is a powerful and phenomenal platform to help educate consumers, raise awareness of health issues and connect with consumers and colleagues. Social…
Read More...Social Media: Pharma Industry Considers Patient Engagement a Must
By Barbara Ficarra, RN, BSN, MPA The Pharmaceutical industry feels patient engagement is a priority, but lacks presence in the social media world. There’s a better way for Pharma to get their message heard, and it requires going beyond the medications and stepping outside the silo. I’m not in Pharma, and I’m not a marketer, but I find it incredibly frustrating that Pharma lags behind in the social media world. I had the opportunity to…
Read More...Social Media and Technology in Health Care: ePharma Summit Goes Beyond Pharma
By Barbara Ficarra, RN, BSN, MPA Social media and mobile intersect at ePharma Summit Patients and health care consumers are engaged in their health and the internet has allowed them to be empowered in their health care. They are actively searching and accessing information online and they are using their Smartphones to stay connected and to manage their health. Whether they engage online or with the click of an app, technology is transforming health care….
Read More...Social Media: Are you engaged or do you ignore it?
By Barbara Ficarra, RN, BSN, MPA Can health care providers afford to ignore social media? Social Media Networking isn’t going to go away… …and trying to ignore won’t work… Social media is a powerful and phenomenal platform to disseminate valuable and trusted health information. Are you engaged in social media networking or are you ignoring it? Social media allows health care silos the opportunity to engage with each other. Health care conversations between the silos…
Read More...What Topics on Healthin30 Caught Your Attention?
By Barbara Ficarra, RN, BSN, MPA Social Media Networking caught your attention on Healthin30 with “3 Reasons Why Social Networking Is Not a Waste of Time for Health Professionals,” leading with 1,367 Tweets. “List of 20 Excellent Social Media Networking Resources” also is a popular post. Other topics include: Women and Heart Disease, Telehealth, Patients and the Doctor|Nurse Relationship. Guest blogger, U.S. Navy Lieutenant Commander Andrew Baldwin, M.D., shares his insights into why he loves…
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