By Barbara Ficarra, RN, BSN, MPA One word to describe social media is engagement. Social media allows relationships to develop and it fosters connection among the community. A two-way conversation emerges and collaboration surfaces. Twitter, one platform in the social media arena, allows real-time communication to occur in 140 characters or less. Sharecare’s recent Twitter chat engaged the community with information to help them learn about the importance of sleep. Sharecare’s sleep experts gathered online…
Read More...Social Media: Are you engaged or do you ignore it?
By Barbara Ficarra, RN, BSN, MPA Can health care providers afford to ignore social media? Social Media Networking isn’t going to go away… …and trying to ignore won’t work… Social media is a powerful and phenomenal platform to disseminate valuable and trusted health information. Are you engaged in social media networking or are you ignoring it? Social media allows health care silos the opportunity to engage with each other. Health care conversations between the silos…
Read More...Connection is Critical in the Social Media Networking Space
By Barbara Ficarra, RN, BSN, MPA People engaged in social media networking platforms are using it to build and strengthen relationships, establish trust, network and it may get them a walk down the aisle. A recent article in Harvard Business Review, “Social Strategies That Work,” author Mikotaj Jan Piskorski writes that dating websites collectively grossed $1 billion in 2010 by connecting strangers, and as a result an estimated one in six new marriages occurred. Dating…
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