By Barbara Ficarra, RN, BSN, MPA It’s Social Media Week and I’m thrilled to be invited to participate in a Google + Hangout event hosted by Danya International Inc. to talk about “Engaging Women in Public Health Through Social Media (#W4PH),” Please join us today, Tuesday, September 24, 2013, from 2:00 to 3:00 p.m. ET. Google + Hangout This Google Hangout will include a panel of women who are recognized as public health and social…
Read More...Health Care: Employers Encourage Healthy Lifestyles with Penalties and Rewards
By Barbara Ficarra, RN, BSN, MPA How do companies curb health care costs? Do healthier employees lead to increased productivity? Several progressive companies believe so and have committed to providing employees with programs to help engage them in a healthier lifestyle. As part of the incentives to lead a healthier lifestyle some employers have instituted a penalty and reward system tied to the companies’ benefits. For example, smokers may incur a significant surcharge to the…
Read More...Health Consumers Need to Ask Tough Questions
Meet the Media Panel a Success By Barbara Ficarra, RN, BSN, MPA As promised, here is my follow-up post to “Meet the Media: Covering an Ailing Healthcare System in Critical Times.” I was invited by the NY Chapter Public Relations Society of America (PRSA) to be part of the “Meet the Media: Covering an Ailing Healthcare System in Critical Times” panel at Ketchum Public Relations. I love New York City. No matter what time of…
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