By Barbara Ficarra, RN, BSN, MPA The Pharmaceutical industry feels patient engagement is a priority, but lacks presence in the social media world. There’s a better way for Pharma to get their message heard, and it requires going beyond the medications and stepping outside the silo. I’m not in Pharma, and I’m not a marketer, but I find it incredibly frustrating that Pharma lags behind in the social media world. I had the opportunity to…
Read More...Social Media and Technology in Health Care: ePharma Summit Goes Beyond Pharma
By Barbara Ficarra, RN, BSN, MPA Social media and mobile intersect at ePharma Summit Patients and health care consumers are engaged in their health and the internet has allowed them to be empowered in their health care. They are actively searching and accessing information online and they are using their Smartphones to stay connected and to manage their health. Whether they engage online or with the click of an app, technology is transforming health care….
Read More...Social Media Legal Concerns: Questions and Answers with David Harlow, Esq.
By Barbara Ficarra, RN, BSN, MPA with David Harlow, Esq. This is the third part of a three part post addressing the legal concerns of social networking in the health care arena. In part one, legal expert David Harlow, Esq., Health Care Attorney and Consultant at The Harlow Group, LLC in Boston, answered questions regarding “The Legal Implications for Doctors, Nurses and Hospitals Engaging in Social Media?” In part two, Mr. Harlow answered questions related…
Read More...Legal Concerns: What Steps can Pharma Take to Engage in Social Media?
By Barbara Ficarra, RN, BSN, MPA with David Harlow, Esq. This is the second part of a three part post addressing the legal concerns of social networking in the health care arena. Legal expert, David Harlow, Esq., Health Care Attorney and Consultant at The Harlow Group, LLC in Boston, address the issues. What Steps can Pharma Take to Engage in Social Media? Q: Barbara: After speaking at a recent pharmaceutical conference, the pharma industry is…
Read More...Pharma Tapping into the Power of Social Media
By Barbara Ficarra RN, BSN, MPA Recently quoted in PharmaVOICE in the May 2011 edition, I presented my thoughts on the significance of the pharmaceutical industry tapping into patient communities through social networks and the importance of engaging with patients. In a recent article in PharmaVOICE, May 2011, by Robin Robinson, “Tapping into the Power by Getting Personal,” thought leaders in the field explain the benefits for the pharmaceutical industry tapping into what is happening…
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