Social Media: Pharma Industry Considers Patient Engagement a Must

By Barbara Ficarra, RN, BSN, MPA The Pharmaceutical industry feels patient engagement is a priority, but lacks presence in the social media world.  There’s a better way for Pharma to get their message heard, and it requires going beyond the medications and stepping outside the silo. I’m not in Pharma, and I’m not a marketer, but I find it incredibly frustrating that Pharma lags behind in the social media world.  I had the opportunity to…

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Health IT Engages in the World of Health 2.0

By Barbara Ficarra, RN, BSN, MPA Healthin30 begins to delve into the world of Health IT and we’ll bring you the latest innovations in health care technology. In the world of Health 2.0 (“user-generated phenomenon”), co-founder Matthew Holt brilliantly captures the technological geniuses that have created and developed health technologies for providers and patients to help reduce costs and simplify their life. I recently attended the Health 2.0 conference in Washington, D.C. and I was…

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