Connection is Critical in the Social Media Networking Space

By Barbara Ficarra, RN, BSN, MPA People engaged in social media networking platforms are using it to build and strengthen relationships, establish trust, network and it may get them a walk down the aisle. A recent article in Harvard Business Review, “Social Strategies That Work,” author Mikotaj Jan Piskorski writes that dating websites collectively grossed       $1 billion in 2010 by connecting strangers, and as a result an estimated one in six new marriages occurred. Dating…

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Power of Social Media: How the Medical Community is Embracing Social Media for Better Patient Care and Patient Engagement

By Barbara Ficarra, RN, BSN, MPA Social Media is exploding in the health care arena, and social media is a powerful and phenomenal platform for engaging patients. Social Media is transforming health care today, and connecting people in real-time. Social Media is one of the best ways to engage patients.  Social Media is about connection, collaboration, community and patient engagement. Doctors, nurses, other health professionals and the medical community communicate health information in a transparent…

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