Social Media: Pharma Industry Considers Patient Engagement a Must

By Barbara Ficarra, RN, BSN, MPA The Pharmaceutical industry feels patient engagement is a priority, but lacks presence in the social media world.  There’s a better way for Pharma to get their message heard, and it requires going beyond the medications and stepping outside the silo. I’m not in Pharma, and I’m not a marketer, but I find it incredibly frustrating that Pharma lags behind in the social media world.  I had the opportunity to…

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How is Gaming Changing the Landscape in Health Care? Part 4 | Barbara Ficarra, RN, BSN, MPA

By Barbara Ficarra, RN, BSN, MPA Time to break the health care silos In Part 1, Fabio Gratton, Co-Founder and Chief Innovation Officer at Ignite Health, answered the question, “How is Gaming Changing the Landscape in Health Care?” In Part 2, Joseph C. Kvedar, MD, Founder and Director Center for Connected Health answered the question: “How is Gaming Changing the Landscape in Health Care?” In Part 3, Bill Crounse, MD, Senior Director, Worldwide Health Microsoft…

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List of 20 Excellent Social Media Networking Resources

By Barbara Ficarra, RN, BSN, MPA Social media networking is in its infancy which causes hesitation for some doctors, nurses, other health care professionals and organizations. Social media networking is not just for marketing and product placement.  It’s a place to champion your cause, raise awareness of health issues and help educate patients and health care consumers with accurate and trustworthy information. It allows health care professionals and organizations to connect and engage with the…

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Patient-Centric Care at the Hub of Telehealth

By Barbara Ficarra, RN, BSN, MPA The conundrum continued behind conference doors last week at the American Telemedicine Association (ATA) conference in Tampa about the efficacy of mobile phone usage to improve patient health. Lively discussions followed about the ROI for chronic disease management through mobile health and outcomes for remote patient monitoring focusing on whether telemedicine is excluded from meaningful use and reasons why telehealth should be a key component in Accountable Care Organizations…

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