Beyond the Captivating Headlines: How to Make Sense of a Health News Story

By Barbara Ficarra, RN, BSN, MPA Is the health news story accurate? Did a recent study prove that coffee may lower the risk of stroke?  How was it reported? Writing magnetic headlines are required for any writer. After all, headlines capture your attention and at that moment you will decide whether to read the piece or not. According to Copyblogger, “On average, 8 out of 10 people will read headline copy, but only 2 out…

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Power of Social Media: How the Medical Community is Embracing Social Media for Better Patient Care and Patient Engagement

By Barbara Ficarra, RN, BSN, MPA Social Media is exploding in the health care arena, and social media is a powerful and phenomenal platform for engaging patients. Social Media is transforming health care today, and connecting people in real-time. Social Media is one of the best ways to engage patients.  Social Media is about connection, collaboration, community and patient engagement. Doctors, nurses, other health professionals and the medical community communicate health information in a transparent…

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Top Stories About Patients, Doctors and Nurses

By Barbara Ficarra, RN, BSN, MPA Here are a few of the top Healthin30 posts that focus on patients, doctors and nurses.  Thank you for your insightful comments and for posting them on Facebook and Twitter. The Patient, the Most Important Part of the Medical Team Are patients the most important part of the medical team?  Find out what the experts think. Full Post […] Rules of Patient Engagement: How to Deeply Connect with Empathy…

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