TEDMED Great Challenges of Health and Medicine – Medical Communication
Thursday, February 14, 2013 13:27By Barbara Ficarra, RN, BSN, MPA


TEDMED Great Challenge – Improving Medical Communication – The Team: Robert Arnold, MD, John Cox, Barbara Ficarra, RN, BSN, MPA, Steven Kussin, MD, Joseph Kvedar, MD, and Selma Caal, MD
TEDMED Great Challenge - Medical Communication
TEDMED Great Challenge continues. Join us today for the live Google Plus event.
Tune in today February 14, 2013 at 3:30 p.m. EST at TEDMED.com and ask your questions. We’ll answer them during the live discussion.
The Medical Communication Challenge Team includes:
- Robert Arnold, MD – Director, Institute for Doctor-Patient Communication, University of Pittsburgh School of Medicine
- John Cox – Co-Founder, President and Chief Executive Officer, Visible Health, Inc.
- Barbara Ficarra, RN, BSN, MPA – Founder, Health in 30™ (Healthin30.com)
- Steven Kussin, MD – Founder of The Shared Decision Center in Utica, NY and the Author of Doctor Your Patient Will See You Now
- Joseph Kvedar, MD – Founder and Director, Center for Connected Health, Partners HealthCare
- Selma Caal, MD – Research Scientist, Child Trends Lead Author
(Your may learn more about the team here at TEDMED.)
Physicians are not typically trained in interpersonal communications and are not rewarded based on their communication skills.
Equally important, patients are often intimidated when talking to doctors and often feel they don’t have a receptive audience, especially when doctors are rushed. What can be done about this on both sides of the challenge (patients and doctors) — including possible initiatives in areas ranging from education to technology, to possible changes in the physical workspace?
How do we make this issue a priority?
That will be topic we’ll tackle with TEDMED during a Great Challenges live event on Thursday at 3:30pmEST. Tune in to TEDMED.com to ask questions, watch us discuss this issue, and give us your thoughts.
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Barbara Ficarra, RN, BSN, MPA, is an award-winning journalist, media broadcaster, speaker, medical blogger, consultant, media trainer, and health expert. She is creator, executive producer and host of Health in 30® Radio Show. Barbara is a registered nurse active on the front lines of health care: She is a head nurse at a level 2 trauma center and covers multiple medical and surgical units, critical care, oncology, cardiology and step-down units, the psychiatric in-patient unit and the Women’s and Children’s units, pediatric ER and Barbara has many years experience covering the main emergency room. Her clinical experience ranges from oncology to general medicine and surgery.
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