How is Gaming Changing the Landscape in Health Care? Part 3 | Bill Crounse, MD, MicrosoftFriday, January 6, 2012 13:33
By Barbara Ficarra, RN, BSN, MPA
Bill Crounse, MD, Senior Director, Worldwide Health Microsoft Corporation answers the question, “How is Gaming Changing the Landscape in Health Care?”
In Part 1, Fabio Gratton, Co-Founder and Chief Innovation Officer at Ignite Health, answered the question, “How is Gaming Changing the Landscape in Health Care?”
In Part 2, Joseph C. Kvedar, Founder and Director Center for Connected Health answered the question: “How is gaming changing the landscape in health care?”
In Part 3, Bill Crounse, MD, Senior Director, Worldwide Health Microsoft Corporation answers the question and in Part 4, I will offer my input.
Q: How is gaming helping to change the landscape in health care?
A: Savvy healthcare professionals increasingly speak of a more “patient or consumer-centric health system”. Hospitals, clinics and health plans are taking a lesson from the popularity of social networking and making connections directly with consumers. Health professionals, marketers, employers, pharmaceutical companies, health plans and others view gaming as yet another way to engage consumers in their own health. And why not?
Gaming is social (or can be). Gaming is cool. Gaming is active (especially Xbox Kinect). Gaming is fun. Gaming is high tech. And gaming opens a door to entirely new ways to reach consumers and patients where they live; in their own homes.
As we move toward a health system more focused on prevention, more focused on personal responsibility as part of the equation, and payment systems more focused on outcomes than volume, one can see how gaming can play an important role in all of that.
About Bill Crounse, MD
Bill Crounse, MD, is Senior Director, Worldwide Health for the Microsoft Corporation. He is responsible for providing worldwide thought leadership, vision, and strategy for Microsoft technologies and solutions in the healthcare provider industry. As a board certified family physician, he practiced medicine in the Seattle area for 20 years.
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Part 4, I answer the question “How is Gaming Changing the Landscape in Health Care?”