By Barbara Ficarra, RN, BSN, MPA Social media has changed the landscape in health care. Social media is a powerful and phenomenal platform to help educate consumers, raise awareness of health issues and connect with consumers and colleagues. Social media gives a voice to patients and consumers and it allows the conversation to get started with doctors and other health care professionals. Social media is all about the patient and it paves the way for…
Read More...Connection is Critical in the Social Media Networking Space
By Barbara Ficarra, RN, BSN, MPA People engaged in social media networking platforms are using it to build and strengthen relationships, establish trust, network and it may get them a walk down the aisle. A recent article in Harvard Business Review, “Social Strategies That Work,” author Mikotaj Jan Piskorski writes that dating websites collectively grossed $1 billion in 2010 by connecting strangers, and as a result an estimated one in six new marriages occurred. Dating…
Read More...Social Media Networking and Breast Cancer Awareness
By Barbara Ficarra, RN, BSN, MPA “The Socialization of Breast Cancer” Social media networking has changed the landscape in health care. The immediate exchange of real-time health information online has allowed health care consumers and patients to share valuable experiences and to gain knowledge. Online communities provide a valuable resource for individuals to seek reassurance, form relationships, establish trust, communicate and connect with others with similar experiences. October is Breast Awareness Month October is Breast…
Read More...Scripps Jumps the Curve by Tapping into Social Media Networking for Nurses
By Barbara Ficarra, RN, BSN, MPA Engaging in social media networking by health care professionals continues to cause hesitation. Despite the uncertainty surrounding social media networking, nurses at Scripps Cancer Center in San Diego, CA embrace it. They decided to educate themselves for a deeper understanding of this powerful form of real-time communication. They are proactive and they step outside the box to gain knowledge to help them navigate through the social media networking maze….
Read More...List of 20 Excellent Social Media Networking Resources
By Barbara Ficarra, RN, BSN, MPA Social media networking is in its infancy which causes hesitation for some doctors, nurses, other health care professionals and organizations. Social media networking is not just for marketing and product placement. It’s a place to champion your cause, raise awareness of health issues and help educate patients and health care consumers with accurate and trustworthy information. It allows health care professionals and organizations to connect and engage with the…
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