By Barbara Ficarra, RN, BSN, MPA I’m thrilled to be an invited to speaker at the Eyeforpharma – Customer Centric Marketing for Pharma USA 2011 Conference in Philadelphia, PA, June 27 – 28, 2011. The title of my presentation is, “Empower patients to take charge of their health care.” – Discover the best practices in patient engagement through social networking. Speakers include: Eric Dube,Vice President, Oncology, GlaxoSmithKline Sheila Ryan, Group Leader, DDMAC, FDA Harold Johns,…
Read More...Top Stories on Social Media, Health, Patient Engagement and Doctor-Nurse Team
By Barbara Ficarra, RN, BSN, MPA The top posts on Healthin30 include topics on social media in health care, patient engagement, importance of teamwork in medicine, and healthy living. Thank you for your insightful comments, tweets and postings to Facebook. — Social Media: Medical Social Networking – Part 2 [24 Comments 117 Tweets] This is a comprehensive post that delves into medical professionals, patients and hospitals engaging in Social Media. I give examples of medical…
Read More...Beyond the Captivating Headlines: How to Make Sense of a Health News Story
By Barbara Ficarra, RN, BSN, MPA Is the health news story accurate? Did a recent study prove that coffee may lower the risk of stroke? How was it reported? Writing magnetic headlines are required for any writer. After all, headlines capture your attention and at that moment you will decide whether to read the piece or not. According to Copyblogger, “On average, 8 out of 10 people will read headline copy, but only 2 out…
Read More...Social Media: Medical Social Networking – Part 2
By Barbara Ficarra, RN, BSN, MPA Medical Professionals Engaging in Social Media A Comprehensive Guide Part Two In Part One, I talked with Dr. Marc Siegel about Medical Social Networking on FOX NEWS Live. I wish we had more time; the edited segment is 6 minutes and 17 seconds. Social Media and Medical Professionals In this post, “Social Media: Medical Social Networking – Part 2,” I give examples of medical professionals and hospitals engaging in…
Read More...Social Media: Barbara Ficarra on FOX News Live Talks About Medical Social Networking
By Barbara Ficarra, RN, BSN, MPA Social networking and health care Part One Medical Professionals are using social media, such as Facebook, Twitter and You Tube to engage patients in their health. They are using it to provide accurate information to help educate patients and to help empower them to be proactive and take charge of their health. I joined Dr. Marc Siegel, host of FOX NEWS to talk about how medical professionals and patients…
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