Power of Facebook and Mobile Technology to Help Drive Behavior Change

By Barbara Ficarra, RN, BSN, MPA Numera Social Webinar: “Harness the Power of Facebook and iPhone Apps in Your Health & Wellness Programs” Facebook has more than 800 million active users and the average user has 130 friends.  There are more than 350 million active users who currently access Facebook through their mobile devices. According to Pew Internet and American Life Project, Facebook dominates the Social Networking space. 92% of Social Network users are on…

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Blogworld and New Media Expo Offer Social Health Track

By Barbara Ficarra, RN, BSN, MPA Social media has changed the landscape in health care.  Social media is a powerful and phenomenal platform to help educate consumers, raise awareness of health issues and connect with consumers and colleagues. Social media gives a voice to patients and consumers and it allows the conversation to get started with doctors and other health care professionals.  Social media is all about the patient and it paves the way for…

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Friends Put a New Spin on Technology

By Barbara Ficarra, RN, BSN, MPA Turning to friends for online information is the hot topic within the Web world, and in Monday’s New York Times Technology and Business section, Jenna Wortham writes about how “Search Takes a Social Turn.” Online sites are taking notice of what people like.  Web companies are trying to make searching online for information more useful by tapping into the inner thoughts of what people like. “After a decade when…

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