By Barbara Ficarra, RN, BSN, MPA The following photos were sent to me by Dr. Ryan Greysen, and are published in the latest issue of the Annals of Internal Medicine, “Online Professionalism Investigations by State Medical Boards: First, Do No Harm,” by S. Ryan Greysen, MD, MHS, MA; David Johnson, MA; Terry Kind, MD, MPH; Katherine C. Chretien, MD; Cary P. Gross, MD, MPH; Aaron Young, PhD; and Humayun J. Chaudhry, DO, MS. Dr. Ryan…
Read More...Social Media Health: 3 Key Elements to Use When Engaging in Social Media
By Barbara Ficarra, RN, BSN, MPA There are some health care professionals who refuse to engage in social media and there are others who have mastered it. And yet there are some who just don’t understand it. There’s a photo of a clinician on Facebook holding a cigarette. It may not seem like much, but when it’s a clinician at an academic medical center with a Facebook account which reveals place of employment, that changes…
Read More...3 Rapid-Fire Health Care Social Media Networking Tips
By Barbara Ficarra, RN, BSN, MPA Lead, listen and learn how to engage in health care social media networking. 1. Leadership – Innovation is only possible with leaders willing to challenge the status quo. True leaders are the ones who passionately step out of the boundaries, willing to take action. In order for social media to flourish in any organization it needs motivated leaders at the helm who are ready for action. Leaders must have…
Read More...Nurses Share Insights into Social Media
By Barbara Ficarra, RN, BSN, MPA Illinois Nurses Association Highlights Social Media The Illinois Nurse, the official publication of the Illinois Nurses Association highlights social media for nurses and offers continuing education credits in the March 2012 edition, Volume 8, No. 1. Social media has changed the landscape in health care and it is a powerful and phenomenal platform to help educate consumers, raise awareness of health issues and connect with consumers and colleagues. Social…
Read More...Social Media: Pharma Industry Considers Patient Engagement a Must
By Barbara Ficarra, RN, BSN, MPA The Pharmaceutical industry feels patient engagement is a priority, but lacks presence in the social media world. There’s a better way for Pharma to get their message heard, and it requires going beyond the medications and stepping outside the silo. I’m not in Pharma, and I’m not a marketer, but I find it incredibly frustrating that Pharma lags behind in the social media world. I had the opportunity to…
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