Power of Social Media: How the Medical Community is Embracing Social Media for Better Patient Care and Patient Engagement

By Barbara Ficarra, RN, BSN, MPA Social Media is exploding in the health care arena, and social media is a powerful and phenomenal platform for engaging patients. Social Media is transforming health care today, and connecting people in real-time. Social Media is one of the best ways to engage patients.  Social Media is about connection, collaboration, community and patient engagement. Doctors, nurses, other health professionals and the medical community communicate health information in a transparent…

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Barbara Ficarra and Matthew Holt to Present The Rise of the e-Patient and Social Media

By Barbara Ficarra, RN, BSN, MPA Health and Medical Professionals I’m excited to be on the faculty again at this year’s 30th Annual Medical Communications Conference.  This year I’ll be presenting two sessions. First, I’m thrilled that I’ll be speaking with Matthew Holt, founder of TheHealthCareBlog and co-founder of Health 2.0. We’ll be presenting: The Rise of the e-Patient and Implications of Social Media Health Care Content Engage and Educate the Health Consumer through Social…

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