Beyond the Captivating Headlines: How to Make Sense of a Health News Story

By Barbara Ficarra, RN, BSN, MPA Is the health news story accurate? Did a recent study prove that coffee may lower the risk of stroke?  How was it reported? Writing magnetic headlines are required for any writer. After all, headlines capture your attention and at that moment you will decide whether to read the piece or not. According to Copyblogger, “On average, 8 out of 10 people will read headline copy, but only 2 out…

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How to be Wildly Popular-Part 1

By Barbara Ficarra, RN, BSN, MPA Inspiration for writing I thought I’d share my latest post, The 3 Secrets to a Wildly Popular YOU, published on HuffingtonPost that appears in the Living News and Happiness section. Thanks to all my HuffPost readers for their Twitter ReTweets and comments. How to be Wildly Popular-Part 1 It’s amazing where inspiration comes from. It can come unexpectedly from anywhere at any time. I’ll admit it; writer’s block was…

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