By Barbara Ficarra, RN, BSN, MPA

The Pharmaceutical industry feels patient engagement is a priority, but lacks presence in the social media world.  There’s a better way for Pharma to get their message heard, and it requires going beyond the medications and stepping outside the silo.
I’m not in Pharma, and I’m not a marketer, but I [...]

By Barbara Ficarra, RN, BSN, MPA
Time to break the health care silos

In Part 1, Fabio Gratton, Co-Founder and Chief Innovation Officer at Ignite Health, answered the question, “How is Gaming Changing the Landscape in Health Care?”
In Part 2, Joseph C. Kvedar, MD, Founder and Director Center for Connected Health answered the question: “How [...]

By Barbara Ficarra, RN, BSN, MPA

Social media networking is in its infancy which causes hesitation for some doctors, nurses, other health care professionals and organizations.
Social media networking is not just for marketing and product placement.  It’s a place to champion your cause, raise awareness of health issues and help educate patients and health care consumers [...]

By Barbara Ficarra, RN, BSN, MPA

Social networking allows doctors, nurses and other health professionals to deeply connect and engage with the community and their colleagues.
“We are standing at the precipice of a new online revolution in health care. As more and more health experts embrace the Internet and increase their social media activity, health information [...]

By Barbara Ficarra, RN, BSN, MPA

The conundrum continued behind conference doors last week at the American Telemedicine Association (ATA) conference in Tampa about the efficacy of mobile phone usage to improve patient health.
Lively discussions followed about the ROI for chronic disease management through mobile health and outcomes for remote patient monitoring focusing on whether telemedicine [...]