By Barbara Ficarra, RN, BSN, MPA Social media is a powerful platform to help educate consumers and provide valuable and trustworthy information. Twitter Chat’s are a popular real-time question and answer session. Join us today, February 22, 2012 from 12 p.m. to 2 p.m. EST (9 a.m. to 11 a.m. PST) for Sharecare’s Twitter chat on heart health. Dr. Carolina Valdiviezo-Shlomp from Johns Hopkins and Dr. Samin Sharma from The Mount Sinai Medical Center will…
Read More...Telehealth, Mobile and Gaming: Transforming the Health Care Landscape
By Barbara Ficarra, RN, BSN, MPA Cutting-edge technology is transforming the health care landscape. Gaming, mobile and telehealth allow consumers to become engaged in their health care. A few technology articles from around the web are worth reading. From TechCrunch, to FierceHealthIT, to Mary Ann Liebert, Inc. Publishers addressing “Games for Health” to Healthin30 which includes a four part series on gaming; “How is Gaming Changing the Landscape in Health Care?” FierceHealthIT (FierceMobile Health Care)…
Read More...USA TODAY Features the Best in Online Medical Blogs
By Barbara Ficarra, RN, BSN, MPA USA TODAY recently hosted Grand Rounds in the “Your Life” Section and featured the Best of the Medical Blogosphere. Some of the medical bloggers include: Howard Luks, MD, Jennifer Dyer, MD, Cynthia Bailey, MD, Fred Trotter, Barbara Ficarra, RN, BSN, MPA (honored), Will Meek, PhD, and others (please read below). Grand Rounds Some of the best medical bloggers have hosted Grand Rounds, from KevinMD, 33charts, Dr. John La Puma,…
Read More...Social Media: Pharma Industry Considers Patient Engagement a Must
By Barbara Ficarra, RN, BSN, MPA The Pharmaceutical industry feels patient engagement is a priority, but lacks presence in the social media world. There’s a better way for Pharma to get their message heard, and it requires going beyond the medications and stepping outside the silo. I’m not in Pharma, and I’m not a marketer, but I find it incredibly frustrating that Pharma lags behind in the social media world. I had the opportunity to…
Read More...Social Media and Technology in Health Care: ePharma Summit Goes Beyond Pharma
By Barbara Ficarra, RN, BSN, MPA Social media and mobile intersect at ePharma Summit Patients and health care consumers are engaged in their health and the internet has allowed them to be empowered in their health care. They are actively searching and accessing information online and they are using their Smartphones to stay connected and to manage their health. Whether they engage online or with the click of an app, technology is transforming health care….
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