By Barbara Ficarra, RN, BSN, MPA Numera Social Webinar: “Harness the Power of Facebook and iPhone Apps in Your Health & Wellness Programs” Facebook has more than 800 million active users and the average user has 130 friends. There are more than 350 million active users who currently access Facebook through their mobile devices. According to Pew Internet and American Life Project, Facebook dominates the Social Networking space. 92% of Social Network users are on…
Read More...Blogworld and New Media Expo Offer Social Health Track
By Barbara Ficarra, RN, BSN, MPA Social media has changed the landscape in health care. Social media is a powerful and phenomenal platform to help educate consumers, raise awareness of health issues and connect with consumers and colleagues. Social media gives a voice to patients and consumers and it allows the conversation to get started with doctors and other health care professionals. Social media is all about the patient and it paves the way for…
Read More...Connection is Critical in the Social Media Networking Space
By Barbara Ficarra, RN, BSN, MPA People engaged in social media networking platforms are using it to build and strengthen relationships, establish trust, network and it may get them a walk down the aisle. A recent article in Harvard Business Review, “Social Strategies That Work,” author Mikotaj Jan Piskorski writes that dating websites collectively grossed $1 billion in 2010 by connecting strangers, and as a result an estimated one in six new marriages occurred. Dating…
Read More...Social Media Networking and Breast Cancer Awareness
By Barbara Ficarra, RN, BSN, MPA “The Socialization of Breast Cancer” Social media networking has changed the landscape in health care. The immediate exchange of real-time health information online has allowed health care consumers and patients to share valuable experiences and to gain knowledge. Online communities provide a valuable resource for individuals to seek reassurance, form relationships, establish trust, communicate and connect with others with similar experiences. October is Breast Awareness Month October is Breast…
Read More...Scripps Jumps the Curve by Tapping into Social Media Networking for Nurses
By Barbara Ficarra, RN, BSN, MPA Engaging in social media networking by health care professionals continues to cause hesitation. Despite the uncertainty surrounding social media networking, nurses at Scripps Cancer Center in San Diego, CA embrace it. They decided to educate themselves for a deeper understanding of this powerful form of real-time communication. They are proactive and they step outside the box to gain knowledge to help them navigate through the social media networking maze….
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