By Barbara Ficarra, RN, BSN, MPA

The Pharmaceutical industry feels patient engagement is a priority, but lacks presence in the social media world.  There’s a better way for Pharma to get their message heard, and it requires going beyond the medications and stepping outside the silo.
I’m not in Pharma, and I’m not a marketer, but I [...]

By Barbara Ficarra, RN, BSN, MPA
Social media and mobile intersect at ePharma Summit

Patients and health care consumers are engaged in their health and the internet has allowed them to be empowered in their health care.
They are actively searching and accessing information online and they are using their Smartphones to stay connected and to manage their [...]

By Barbara Ficarra, RN, BSN, MPA with David Harlow, Esq.
This is the third part of a three part post addressing the legal concerns of social networking in the health care arena.
In part one, legal expert David Harlow, Esq., Health Care Attorney and Consultant at The Harlow Group, LLC in Boston, answered questions regarding “The Legal [...]

By Barbara Ficarra, RN, BSN, MPA with David Harlow, Esq.
This is the second part of a three part post addressing the legal concerns of social networking in the health care arena.
Legal expert, David Harlow, Esq., Health Care Attorney and Consultant at The Harlow Group, LLC in Boston, address the issues.
What Steps can Pharma Take to [...]

By Barbara Ficarra RN, BSN, MPA
PharmaVOICE Tapping into the Power by Getting Personal May 2011
Recently quoted in PharmaVOICE in the May 2011 edition, I presented my thoughts on the significance of the pharmaceutical industry tapping into patient communities through social networks and the importance of engaging with patients.
In a recent article in PharmaVOICE, May 2011, [...]