Social Media: Pharma Industry Considers Patient Engagement a Must

By Barbara Ficarra, RN, BSN, MPA The Pharmaceutical industry feels patient engagement is a priority, but lacks presence in the social media world.  There’s a better way for Pharma to get their message heard, and it requires going beyond the medications and stepping outside the silo. I’m not in Pharma, and I’m not a marketer, but I find it incredibly frustrating that Pharma lags behind in the social media world.  I had the opportunity to…

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Social Media and Technology in Health Care: ePharma Summit Goes Beyond Pharma

By Barbara Ficarra, RN, BSN, MPA Social media and mobile intersect at ePharma Summit Patients and health care consumers are engaged in their health and the internet has allowed them to be empowered in their health care. They are actively searching and accessing information online and they are using their Smartphones to stay connected and to manage their health.  Whether they engage online or with the click of an app, technology is transforming health care….

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Speaking Event: Patient Engagement and Social Networking at Eyeforpharma Conference

By Barbara Ficarra, RN, BSN, MPA I’m thrilled to be an invited to speaker at the Eyeforpharma – Customer Centric Marketing for Pharma USA 2011 Conference in Philadelphia, PA, June 27 – 28, 2011. The title of my presentation is, “Empower patients to take charge of their health care.” – Discover the best practices in patient engagement through social networking. Speakers include: Eric Dube,Vice President, Oncology, GlaxoSmithKline Sheila Ryan, Group Leader, DDMAC, FDA Harold Johns,…

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