Posts Tagged ‘Pharma’

Nurses Share Insights into Social Media

Sunday, April 15, 2012 13:47 1 Comment

By Barbara Ficarra, RN, BSN, MPA
Illinois Nurses Association Highlights Social Media
The Illinois Nurse, the official publication of the Illinois Nurses Association highlights social media for nurses and offers continuing education credits in the March 2012 edition, Volume 8, No. 1.
Social media has changed the landscape in health care and it is a powerful and phenomenal […]

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Social Media: Pharma Industry Considers Patient Engagement a Must

Friday, February 10, 2012 14:55 5 Comments

By Barbara Ficarra, RN, BSN, MPA

The Pharmaceutical industry feels patient engagement is a priority, but lacks presence in the social media world.  There’s a better way for Pharma to get their message heard, and it requires going beyond the medications and stepping outside the silo.
I’m not in Pharma, and I’m not a marketer, but I […]

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Social Media and Technology in Health Care: ePharma Summit Goes Beyond Pharma

Monday, January 30, 2012 12:38 1 Comment

By Barbara Ficarra, RN, BSN, MPA
Social media and mobile intersect at ePharma Summit

Patients and health care consumers are engaged in their health and the internet has allowed them to be empowered in their health care.
They are actively searching and accessing information online and they are using their Smartphones to stay connected and to manage their […]

This was posted under category: Doctors, Health 2.0/Health IT, Hospital Care, Insurance, Nurses, Patient Engagement, Quality Health Care, Social Media/Networking Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

Pharma Tapping into the Power of Social Media

Thursday, June 23, 2011 13:24 1 Comment

By Barbara Ficarra RN, BSN, MPA
Recently quoted in PharmaVOICE in the May 2011 edition, I presented my thoughts on the significance of the pharmaceutical industry tapping into patient communities through social networks and the importance of engaging with patients.
In a recent article in PharmaVOICE, May 2011, by Robin Robinson, “Tapping into the Power by Getting […]

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Speaking Event: Patient Engagement and Social Networking at Eyeforpharma Conference

Thursday, March 31, 2011 9:39 2 Comments

By Barbara Ficarra, RN, BSN, MPA

I’m thrilled to be an invited to speaker at the Eyeforpharma – Customer Centric Marketing for Pharma USA 2011 Conference in Philadelphia, PA, June 27 – 28, 2011.
The title of my presentation is, “Empower patients to take charge of their health care.” – Discover the best practices in patient engagement […]

This was posted under category: Doctors, Events, Hospital Care, Insurance, Nurses, Patient Engagement, Press, Quality Health Care, Social Media/Networking Tags: , , , , , , , ,