By Barbara Ficarra RN, BSN, MPA Recently quoted in PharmaVOICE in the May 2011 edition, I presented my thoughts on the significance of the pharmaceutical industry tapping into patient communities through social networks and the importance of engaging with patients. In a recent article in PharmaVOICE, May 2011, by Robin Robinson, “Tapping into the Power by Getting Personal,” thought leaders in the field explain the benefits for the pharmaceutical industry tapping into what is happening…
Read More...Uterine Fibroids: Freedom to Wear White
By Barbara Ficarra, RN, BSN, MPA and John C. Lipman, MD Ladies imagine planning your daily events based around the timing of you menstrual cycle. Some women suffering from uterine fibroids have a menstrual flow so heavy that it can impede their life. “Everything must be planned around their menstrual, and it can be very draining physically (from the anemia of blood loss), as well as, mentally from the resulting stress this creates,” says Dr….
Read More...Speaking Events for Barbara Ficarra
By Barbara Ficarra, RN, BSN, MPA — 31st Annual Oncology Nurses Symposium San Diego, California Presentation Title: The Use of Social Media in Health Care Website Brochure Health+Tech Next Generation Conference San Francisco, California Presentation Title: TBA Website Speakers e-Patient Connections Conference Philadelphia, PA Presentation Title: Social Networking: A Critical Link to Engage Patients and Health Care Professionals: Through the popular Pecha Kucha format, 20 slides in exactly 6 minutes and 40 seconds long; I…
Read More...3 Reasons Why Social Networking Is Not a Waste of Time for Health Professionals
By Barbara Ficarra, RN, BSN, MPA Social networking allows doctors, nurses and other health professionals to deeply connect and engage with the community and their colleagues. “We are standing at the precipice of a new online revolution in health care. As more and more health experts embrace the Internet and increase their social media activity, health information seekers will undoubtedly benefit in profound ways.” [Source: Mashable] Dynamic health and medical professionals engaged in social networking,…
Read More...Patient-Centric Care at the Hub of Telehealth
By Barbara Ficarra, RN, BSN, MPA The conundrum continued behind conference doors last week at the American Telemedicine Association (ATA) conference in Tampa about the efficacy of mobile phone usage to improve patient health. Lively discussions followed about the ROI for chronic disease management through mobile health and outcomes for remote patient monitoring focusing on whether telemedicine is excluded from meaningful use and reasons why telehealth should be a key component in Accountable Care Organizations…
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