By Barbara Ficarra, RN, BSN, MPA Illinois Nurses Association Highlights Social Media The Illinois Nurse, the official publication of the Illinois Nurses Association highlights social media for nurses and offers continuing education credits in the March 2012 edition, Volume 8, No. 1. Social media has changed the landscape in health care and it is a powerful and phenomenal platform to help educate consumers, raise awareness of health issues and connect with consumers and colleagues. Social…
Read More...Scripps Jumps the Curve by Tapping into Social Media Networking for Nurses
By Barbara Ficarra, RN, BSN, MPA Engaging in social media networking by health care professionals continues to cause hesitation. Despite the uncertainty surrounding social media networking, nurses at Scripps Cancer Center in San Diego, CA embrace it. They decided to educate themselves for a deeper understanding of this powerful form of real-time communication. They are proactive and they step outside the box to gain knowledge to help them navigate through the social media networking maze….
Read More...A Brilliant Reason to Dive Deep into the Social Media Health Space
By Barbara Ficarra, RN, BSN, MPA Recently, I had the pleasure of being surrounded by brilliant health care thought leaders. First, I delivered a social media presentation at the Eyeforpharma conference. Secondly, I sat in the audience at the Social Communications and Health Care 2011 conference to listen to others present on social media, and participate in a round-table discussion on social media. It’s clear from the personal discussion that followed with folks from the…
Read More...Pharma Tapping into the Power of Social Media
By Barbara Ficarra RN, BSN, MPA Recently quoted in PharmaVOICE in the May 2011 edition, I presented my thoughts on the significance of the pharmaceutical industry tapping into patient communities through social networks and the importance of engaging with patients. In a recent article in PharmaVOICE, May 2011, by Robin Robinson, “Tapping into the Power by Getting Personal,” thought leaders in the field explain the benefits for the pharmaceutical industry tapping into what is happening…
Read More...3 Reasons Why Social Networking Is Not a Waste of Time for Health Professionals
By Barbara Ficarra, RN, BSN, MPA Social networking allows doctors, nurses and other health professionals to deeply connect and engage with the community and their colleagues. “We are standing at the precipice of a new online revolution in health care. As more and more health experts embrace the Internet and increase their social media activity, health information seekers will undoubtedly benefit in profound ways.” [Source: Mashable] Dynamic health and medical professionals engaged in social networking,…
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