Social Media: 3 Notable Quotes in the Social Health Space

By Barbara Ficarra, RN, BSN, MPA J&J Unit Closes Facebook Page Due To Comments by Ed Silverman “This page was created – in a spirit of innovation – as a space for people affected by psoriasis to share experiences and information, and to discuss psoriasis and related topics. Janssen is proud to have provided this forum at a time when they weren’t as widespread as they are today. But instead of our original intention of…

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Can Mobile Devices Help Connect the Dots for Better Health Care?

By Barbara Ficarra, RN, BSN, MPA Educating patients through texting Mobile technology may help to transform the lives of patients and provide a stronger partnership with health care providers. I received a text message from my mobile service provider regarding a quick survey as a follow-up to a phone conversation I had with one of their representatives. The first text thanked me for calling the customer care center and said, “We’ll text you shortly for…

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Social Media: Pharma Industry Considers Patient Engagement a Must

By Barbara Ficarra, RN, BSN, MPA The Pharmaceutical industry feels patient engagement is a priority, but lacks presence in the social media world.  There’s a better way for Pharma to get their message heard, and it requires going beyond the medications and stepping outside the silo. I’m not in Pharma, and I’m not a marketer, but I find it incredibly frustrating that Pharma lags behind in the social media world.  I had the opportunity to…

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Blogworld and New Media Expo Offer Social Health Track

By Barbara Ficarra, RN, BSN, MPA Social media has changed the landscape in health care.  Social media is a powerful and phenomenal platform to help educate consumers, raise awareness of health issues and connect with consumers and colleagues. Social media gives a voice to patients and consumers and it allows the conversation to get started with doctors and other health care professionals.  Social media is all about the patient and it paves the way for…

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