By Barbara Ficarra, RN, BSN, MPA J&J Unit Closes Facebook Page Due To Comments by Ed Silverman “This page was created – in a spirit of innovation – as a space for people affected by psoriasis to share experiences and information, and to discuss psoriasis and related topics. Janssen is proud to have provided this forum at a time when they weren’t as widespread as they are today. But instead of our original intention of…
Read More...Social Media: Pharma Industry Considers Patient Engagement a Must
By Barbara Ficarra, RN, BSN, MPA The Pharmaceutical industry feels patient engagement is a priority, but lacks presence in the social media world. There’s a better way for Pharma to get their message heard, and it requires going beyond the medications and stepping outside the silo. I’m not in Pharma, and I’m not a marketer, but I find it incredibly frustrating that Pharma lags behind in the social media world. I had the opportunity to…
Read More...Blogworld and New Media Expo Offer Social Health Track
By Barbara Ficarra, RN, BSN, MPA Social media has changed the landscape in health care. Social media is a powerful and phenomenal platform to help educate consumers, raise awareness of health issues and connect with consumers and colleagues. Social media gives a voice to patients and consumers and it allows the conversation to get started with doctors and other health care professionals. Social media is all about the patient and it paves the way for…
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