Social Media: Pharma Industry Considers Patient Engagement a Must

By Barbara Ficarra, RN, BSN, MPA The Pharmaceutical industry feels patient engagement is a priority, but lacks presence in the social media world.  There’s a better way for Pharma to get their message heard, and it requires going beyond the medications and stepping outside the silo. I’m not in Pharma, and I’m not a marketer, but I find it incredibly frustrating that Pharma lags behind in the social media world.  I had the opportunity to…

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Social Media and Technology in Health Care: ePharma Summit Goes Beyond Pharma

By Barbara Ficarra, RN, BSN, MPA Social media and mobile intersect at ePharma Summit Patients and health care consumers are engaged in their health and the internet has allowed them to be empowered in their health care. They are actively searching and accessing information online and they are using their Smartphones to stay connected and to manage their health.  Whether they engage online or with the click of an app, technology is transforming health care….

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