As an active medical professional and a veteran in working with media, Barbara Ficarra is a popular speaker at conferences, workshops and professional meetings. With her accessible manner and deep professional background, she is equally adept at addressing medical professionals, communications staff and the general public.

To discuss a future speaking engagement with Barbara Ficarra, RN, BSN, MPA  click here.


Upcoming presentations by Barbara Ficarra, RN, BSN, MPA:

PIAA-Medical Liability and Medical Indemnity  International Conference

Amsterdam, Netherlands

Speaker-Presentation – “Social Media: Friend or Foe in 21st Century Medicine” (Barbara’s presentation focuses on the pros and cons of social media networking for health care providers and organizations.)

Panel: Moderator: Dr. Hartley S. Stern, CEO, CMPA

Barbara Ficarra, RN, BSN, MPA, founder Healthin30.com, award-winning broadcast journalist, writer – The Huffington Post, consultant

Jane O’Brien, former Head of Standards & Ethics, General Medical Council (GMC)

Chad P. Brouillard, Esq., Foster & Eldridge, LLP



Past  presentations by Barbara Ficarra, RN, BSN, MPA:

Women’s Health Conversations Conference
Pittsburgh, PA 
Speaker – Presentation Title – “Consumer Engagement: How Social Media and Digital Technology are Changing Health Care” – This presentation will encourage consumers to take charge of their health.

HIMSS Southern California – Annual Health Information Technology Conference “Healthcare Consumerism: Why Should You Care” – California Endowment Center for Healthy Communities

Los Angeles, CA – Los Angeles Conference Center
Moderator/Speaking:  “Social Media in Healthcare: Promoting Patient Empowerment and Engagement, Healthcare Value, and Patient Centered Care”
Event Website

Cancer Treatment Centers of America (CTCA)
Blogger Summit
Phoenix, Arizona
Moderator:  “Patient Empowered Care Physician and Clinician Panel

Novartis Pharmaceuticals Corporation
Internal Event
East Hanover, New Jersey
Presentation:  “Social Media is Changing the Landscape in Health Care – Social Health and Medicine

Ivey Global Health Care Conference – Measuring What Matters: Cost vs. Value 

Metro Toronto Convention Centre Toronto, ON Canada
Panel Session:  Needs, Wants and Values in Health Care:  The Public Perspective – the panel will provide insights on what the public values when it comes to their health care and the system.
Moderator: Mr. Neil Fraser, President, Medtronic of Canada Ltd. & Regional Vice President – Canada, Medtronic Inc.
Mr. Jeffrey Simpson, National Affairs Columnist, Globe and Mail
Ms. Barbara Ficarra, Founder, Healthin30
Mr. Bruce Wallace, Editor, Policy Options Magazine (IRPP)
Dr. Marla Shapiro, Medical Contributor to CTV’s Canada AM and Medical Consultant for CTV News

Barbara’s presentation will focus on patient-centric health care and the  patient experience.  Title:  Patient-Centerd Care:  Empathy, Communication and Collaboration for Better Health


Ivey Global Health Care Conference

Cayman Islands National Healthcare 20/20 Conference
Ritz Carlton, Grand Cayman
Presentation Title:  The Rise of Digital Technology for Better Patient Engagement

e-Patient Connections 
Philadelphia, PA
Presentation Title: Let the Games Begin! Using Gamification as a Tool to Engage e-Patients Effectively

New York, New York
HealthMinder Day
Presentation Title:  Self-Care & Social Health | Our Real Health: One of the Last Taboos

Cleveland Clinic
Cleveland, Ohio
Patient Experience: Empathy and Innovation Summit
Presentation Title: Social Media in Health Care

Arkansas HIMSS
Little Rock, Arkansas
H.I.T. it to the Green with Leadership
Presentation Title: Using IT to Engage the Patient

Can Health Care Providers Afford to Ignore Social Media?
Social Media: Are you engaged or do you ignore it?
Moderator-1 Hour Webinar

Power of Facebook and Mobile Technology to Help Drive Behavior Change
Moderator – 1 Hour Webinar

Blogworld and New Media Expo Offer Social Health Track –Scholarship awarded by Johnson & Johnson to moderate panel
Los Angeles, CA
Presentation Title:  “Physicians Engaging Online in Social Health”

The Socialization of Breast Cancer
Moderator – 1 Hour Webinar

31st Annual Oncology Nurses Symposium
San Diego, California
Presentation Title:  The Use of Social Media in Health Care

Health+Tech Next Generation Conference
San Francisco, California
Presentation Title: Role of Social Media – Healthcare 140 Characters or Less

e-Patient Connections Conference
Philadelphia, PA
Presentation Title: Social Networking: A Critical Link to Engage Patients and Health Care Professionals:

Through the popular Pecha Kucha format, 20 slides in exactly 6 minutes and 40 seconds long; I will explain how patients engagement with social networking gives them a voice and helps them take actionable steps in improving their health, and at the same time, how it allows health care professionals to engage in real-time with health care consumers to foster positive interactions.


Eyeforpharma Conference Customer Centric
Philadelphia, PA
Presentation Title: “Empower patients to take charge of their health care.” – Discover the best practices in patient engagement through social networking.

Follow Barbara on Twitter

  • “The Rise of the e-Patient and Implications of Social Media Health Care Content” – Medical Communications Conference, Atlanta, Georgia – Barbara and Matthew Holt, TheHealthCareBlog are scheduled to present.   [Update:  The 30th Annual Medical Communications Conference has been recently canceled.]
  1. Engage and Educate the Health Consumer through Social Media.
  2. Learn how to engage health consumers through blogs, twitter and facebook.
  3. Step out of your comfort zone and explore new insights and technology.

Additional presentations by Barbara Ficarra, RN, BSN, MPA

  • Experts Speak Out, Listeners Speak Up, Nursing Spectrum conference, New York City
  • Using Our Voice,” Critical Care Nurses Association meeting, New Jersey
  • Nurses in the Media,” HUMC, New Jersey
  • Healthcare Professionals Together for You,”™ keynote at the Marriott Glenpointe Hotel, Teaneck, New Jersey
  • Have you Heard About Health in 30?” Hudson Valley Chapter (HVC) of the American Society of Ophthalmic Registered Nurses (ASORN), New York
  • Professional Development: In the Media and Behind the Microphone,” keynote speaker, NPACE Primary Care Conference, Boston