As a practicing medical professional with years of experience in print, broadcast and online media, Barbara is well positioned to help health media and medical companies develop their strategies for reaching the public.
To contact Barbara Ficarra about consulting opportunities, click here.
Recent consulting clients include:
Numera Health (formerly iMetrikus) - Senior Director, Clinical Affairs (April 2011 to January 2012)
Novartis (1 hour consulting session in June 2011)
Consulting session with Novartis on the topic of social media.
Time Warner Inc.
Barbara Ficarra was contacted by Time Warner regarding interest as Managing Editor at AOL Health. Barbara met with the director of Time Warner for a lengthy discussion regarding AOL and other media outlets.
The New York Times
Barbara Ficarra was contacted by The New York Times and consulted with the health section of nytimes.com, meeting with director Sarah Greene and editor Mike Mason at their New York City office. Barbara provided insights into development of audio, video and print content for the site. Subsequently the site implemented a number of Barbara’s suggestions.
In addition to serving as an advisor for CareSeek, Barbara was instrumental in consulting with founder Gale Wilson-Steele on developing the brand for the online consumer health company.