List of Health Care Social Media and Digital Influencers on Twitter

Wednesday, July 30, 2014 11:31

By Barbara Ficarra, RN, BSN, MPA

Marie Ennis-O’Connor (@JBBC) is a healthcare writer, public relations consultant, and digital media strategist. Marie recently compiled a list of 84 health care social media and digital influencers on Twitter.

Twitter is a powerful social networking platform and it allows health professionals to deeply connect and engage with the community. Health care professionals can help educate consumers, raise awareness of health issues and collaborate. This phenomenal platform gives a voice to patients and consumers, and it helps start the conversation with doctors, nurses and other health care professionals.

Thank you Marie for this valuable list, and I am honored to be included.

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Marie Ennis-O'Connor

Healthcare & Digital Health Influencers on Twitter

List of health care social media and digital influencers on Twitter. Add your suggestions to this list.
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  1. 1  Aaron Sklar (@aaronsklar)

    Aaron Sklar (@aaronsklar)

    Neck deep in health-tech start-ups. Design for #digitalhealth. #innovation #behaviorchange #co_health #designthinking #populationhealth #patientengagement San Francisco, California

  2. 2  Alex Butler (@alex__butler)

    Alex Butler (@alex__butler)
    Digital #Pharma expert MD @TheEarthworks @TedMed speaker and member of @Wharton Future of advertising global advisory board. Part of the @digitallysick team.
  3. 3  Alissa Sadler (@alissasadler)

    Alissa Sadler (@alissasadler)

    Communications Officer for @OSF_IHRD at @OpenSociety. Harm reduction, public health, drug policy, human rights. Always up for an adventure. A Canadian in NYC.

  4. 4  Andre Blackman (@mindofandre)

    Andre Blackman (@mindofandre)

    Sustainable health innovation. Connector. Working w/health focused orgs + thought leaders @PulseAndSignal (digital branding). Co-founder @FastFwdHealth project RDU/Triangle, NC

  5. 5  Andrew Spong (@andrewspong)

    Andrew Spong (@andrewspong)

    Social business developer. Focused on health communications. Working with pharma, patient associations, & agencies. MD, STweM. Rustington, UK

  6. 6  Andrew Thompson (@proteusceo)

    Andrew Thompson (@proteusceo)
    President, Chief Executive Officer and co-founder of Proteus Digital Health
  7. 7  Anneliz Hannan (@annelizhannan)

    Anneliz Hannan (@annelizhannan)

    Corporate Communications, Public Affairs, Public Relations, Social Media, Healthcare Communications and a Nurse Who Gives More 'Breadth' To Your Brand. Wilmington, NC

  8. 8  ArtJones (@ArtJones)

    ArtJones (@ArtJones)

    New Media & Modern Marketing are more about PEOPLE than TECHNOLOGY. #HCSM #MHealth #TheFutureOfHealthcare NYC & LA

  9. 9  Audun Utengen (@audvin)

    Audun Utengen (@audvin)

    Connect the dots in healthcare social media @Symplur. Disrupt patient satisfaction surveys @Caretotell. Happy Co-founder of both. California

  10. 10  Aurora (@aurorahealthpr)

    Aurora (@aurorahealthpr)

    Healthcare communicators who love what we do for a living - work in UK and internationally. . London, UK

  11. 11  BarbaraFicarra (@BarbaraFicarra)

    BarbaraFicarra (@BarbaraFicarra)
    Journalist, Founder, Writer Huffingtonpost, Speaker, Media Broadcaster, Consultant, Registered Nurse, Health Educator, Pt Empowerment, HCSM, and.... New York
  12. 12  Bart Collet (@bart)

    Bart Collet (@bart)

    Crossroads of health care technology & pragmatism #mhealth #digitalhealth #AAL #startup #healthstartup Antwerp

  13. 13  Ben Dillon (@benatgeo)

    Ben Dillon (@benatgeo)

    eHealth Evangelist, keynote speaker, SHSMD board member, healthcare web strategist, 2012 #hit100 member, recovering geek. Iowa

  14. 14  Ben Zipkin (@bzipkin)

    Ben Zipkin (@bzipkin)

    Principal @PharmaForward LLC. Focused on digital strategy, analytics, search and social media for pharma and biotech. #hcmktg #hcsm #mhealth Chicago, IL

  15. 15  Berci Meskó, MD, PhD (@berci)

    Berci Meskó, MD, PhD (@berci)
    Medical futurist, geek medical doctor with PhD in genomics, founder of , speaker, blogger, university lecturer, book author, consultant.
    Budapest, Hungary ·
  16. 16  Bill Kelly (@bill_reeldx)

    Bill Kelly (@bill_reeldx)

    CEO-ReelDx. Building a healthcare revolution thru Personal Clinical Video™. Proud dad & husband. @TimbersFC and @trailblazers fan. Life ain't gonna live itself.

  17. 17  Brian Ahier (@ahier)

    Brian Ahier (@ahier)
    Health IT Evangelist ~ Passionate about healthcare, technology and government 2.0. The Dalles, Oregon
  18. 18  Brian S. McGowan PhD (@BrianSMcGowan)

    Brian S. McGowan PhD (@BrianSMcGowan)

    Author of #SOCIALQI: Simple Solutions for Improving Your Healthcare. CLO of @ArcheMedX. Committed to information flow and learning in healthcare.

  19. 19  Brian T. Edwards (@HealthGrid)

    Brian T. Edwards (@HealthGrid)

    Senior #mHealth Analyst @iMedicalApps. Fellow @StartupHealth. #DigitalHealth thought leader. Patient entrepreneur. . Chicago, United States

  20. 20  Caz Milligan (@caz_milligan)

    Caz Milligan (@caz_milligan)

    Social Media for Emergency Management | Associate Crest Advisory UK | EOC Public Information Management | Former Police Officer |All views expressed are my own. New Zealand

  21. 21  Colin Hung (@colin_hung)

    Colin Hung (@colin_hung)

    Tweets on marketing, healthcare & leadership. True believer in Healthcare IT. Co-Host #hcldr chat Tues 8:30pm ET. Sushi, SciFi & TV fanatic.

  22. 22  Colleen Young (@colleen_young)

    Colleen Young (@colleen_young)

    Online Community Strategist in health, Founder of #hcsmca, Manager of Patient Engagement & Social Innovation @ELLICSR Princess Margaret Cancer Centre

  23. 23  COUHET Eric (@couheteric)

    COUHET Eric (@couheteric)

    Médecin généraliste connecté # Fondateur @ConnectedDoctor # Consultant santé 3.0 # Concepteur rédacteur # Mobinaute santé #

  24. 24  Craig DeLarge (@cadelarge)

    Craig DeLarge (@cadelarge)

    Digital Healthcare Strategist & Intrapreneur, Design Manager, Leadership Coach, Mac & Mini Cooper fan, NAMI Board Member, Strategy Storyist, World Traveler

  25. 25  Dana Lewis (@danamlewis)

    Dana Lewis (@danamlewis)

    #hcsm founder & moderator (Sun @ 8pm CT) Seattle, WA

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What is a Medical Emergency?

Monday, June 16, 2014 13:34

By Barbara Ficarra, RN, BSN, MPA

About Emergencies: What is a medical emergency and when to call 9-1-1


What is a Medical Emergency--Emergency Care Info Healthin30 Post ID-10092232

Debate brews over whether emergency departments are busier since the Affordable Healthcare Act expanded insurance coverage the beginning of this year.

While the debate continues, it is important for you to understand what a medical emergency is and when to call 9-1-1.

The information in this post, What is a Medical Emergency? is from the American College of Emergency Physicians (ACEP) – Emergency Care For You – and it is published with permission granted by ACEP.

What is a medical emergency?

A medical emergency is an event that you reasonably believe threatens your or someone else’s life or limb in such a manner that immediate medical care is needed to prevent death or serious impairment of health. A medical emergency includes severe pain, bad injury, a serious illness, or a medical condition that is quickly getting much worse.

  • To help you decide if you should call 9-1-1 answer these questions (as best you can):
  •  Is the condition life or limb threatening?
  • Could the condition worsen quickly on the way to the hospital?
  • If you move the victim, will it cause further injury?
  • Does the person need skills or equipment that paramedics or EMT’s carry right away?
  • Would distance or traffic cause a delay in getting the person to the hospital?

If the answer is yes to any of these….call 9-1-1.

What if I’m not sure?

If you’re not sure about the answer to the above questions, call 9-1-1 and the trained dispatcher will help advise you. It is better to be safe and let the 9-1-1 call taker determine if you need emergent assistance. Always err on the side of caution. When in doubt, call.

If you are experiencing any of the following, call 9-1-1 immediately:

  • Severe difficulty breathing, especially that does not improve with rest.
  • Chest Pain
  • A fast heartbeat (more than 120-150) at rest especially if associated with shortness of breath or feeling faint
  • You witness someone faint/pass out or someone is unresponsive (comatose)
  • Difficulty speaking, numbness, or weakness of any part of the body
  • Sudden dizziness, weakness or mental changes (confusion, very odd behavior, difficulty walking)
  • Sudden blindness or vision changes
  • Heavy bleeding from your mouth, nose, vagina or bottom
  • Bleeding from any wound that won’t stop with direct pressure
  • Broken bones visible through an open wound, or a broken leg
  • Drowning
  • Choking
  • Severe Burns
  • Allergic reaction, especially if there is any difficulty breathing
  • Extremely hot or cold
  • Poisoning or drug overdose
  • New severe headache
  • Sudden intense severe pain
  • Someone is threatening to hurt or kill themselves or someone else

When not to call 9-1-1?

  • Routine visits to medical offices, clinics, hospitals
  •  Flu-like symptoms or common colds
  • Chronic (ongoing) aches or pains
  • Minor cuts that stop bleeding with pressure
  • Broken fingers or toes (unless partially/fully amputated)

At your discretion, for these issues proceed to your nearest clinic or emergency department, but you most likely don’t need 9-1-1.

Don’t call 9-1-1 if:

  • Some crime (burglary, damage) was committed yesterday
  • Your cat is stuck in a tree
  • You need general information (such as phone numbers, directions, road or weather conditions)

Calls of this nature may delay response to true emergencies and delay critical time-sensitive, life-saving assistance.

Who will answer my call? What information will they want?

9-1-1 calls are answered by trained dispatchers who will ask you questions to determine what kind of help you need. As soon as you call, a response is in action but you must stay on the line to answer more questions until the dispatcher tells you to hang up.

You may be asked:

  • What happened?
  • Where are you? (Be specific. This is especially important if you are using a cell phone as the dispatcher may not be able to track your exact location like is possible when you use a land-line)
  • What is your name?
  • What is your phone number?

I’ve called 9-1-1, what should I do while I wait?

  • Answer all the 9-1-1 call taker’s questions.
  • Apply direct pressure to a bleeding wound with whatever cloth/bandages you have
  • If it is at night, turn on the lights in your home, to make it easier for the ambulance to find you
  • If you’re on a cell phone, make sure to give the call-taker EXACT information on your location
  • If you or the other person has Advanced Directives, power of attorney or other legal documents about their wishes for care from the paramedics or hospital, please have these ready when help arrives.

What if I call 9-1-1 by mistake?

If you call by mistake, DO NOT HANG UP, just stay on the line and tell the dispatcher that everything is OK. If you hang up, they may send a police officer or fire truck to your location to investigate if there is a problem.

For further information, please visit here.

Remember to always be proactive and in charge of your health. Be an empowered health care consumer. Always ask questions and speak up and remember to stay calm.

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American College of Emergency Physicians

Emergency Care For You

Emergency Care For You – About Emergencies

The content on this website and related broadcasts is for informational purposes only and is not a substitute for medical advice or treatment for any medical condition. Promptly seek professional medical care if you have any concern about your health. Always consult your physician before making any changes to your medical regimen.

Image Courtesy of Ventrilock/


Healthy Eating: Do You Know The Five Refuel Commandments?

Wednesday, May 14, 2014 12:41

By Barbara Ficarra, RN, BSN, MPA

Okay men, this one’s for you. A healthy lifestyle reboot book that focuses on food, fitness and health. REFUEL, is a well-written book, with a dose of humor, by my friend and a leading health expert John La Puma, MD.

REFUEL is a 24 day eating plan specifically engineered for the male brain and body designed to boost testosterone levels, help men shed fat, pump up strength and stamina and improve sexual performance.

Dr. La Puma will guide you through the 24-Day eating plan, and he will provide you with fitness tips, the Dos and Don’ts of healthy eating, simple and healthy recipes, including “15 Dishes Every Man Should Know How to Make,” and tips to keep you on track, plus so much more. Here’s a taste of what you’ll find.

REFUEL for Healthin30 DrJohnLaPuma_Refuel_BookCover-197x300

The Five REFUEL Commandments


  1. Do not eat foods you can crumple or crush. Skip potato chips, hamburger buns, squishy bread, pretzels, and so on. These foods weaken muscles, zap energy, spike insulin, and make you store fat. No cheating—being able to crush a zucchini or an apple with a hammer does not count.
  2. Eat primarily undisguised lean protein and strong vegetables. “Undisguised” means not sauced, dressed, breaded, coated, battered, or otherwise masked. Strong vegetables, like broccoli and kale, are those that boost your immunity and make you physically stronger.
  3. Eat only small amounts of grains, starches, sweets, dried fruits, and full-fat dairy, tart up your carbs. Any grain, pasta or rice should get, at minimum, a sprinkle of vinegar, lemon, or lime. Bread should get mustard or salsa. Acidic foods lower glycemic index of refined carbs, improve insulin response, and slow the rate at which carbs are stored as belly fat. Less belly fat means more testosterone for your body to use for muscle building and fat burning.
  4. Only use a 6-inch plate for meals at home. This simple step will reduce your food consumption by 20 percent. You probably won’t even notice the difference, except that your plate will be full when you start, and you’ll eat with more pleasure because of it.
  5. Drink 3 liters of filtered (when possible) water with citrus juice daily. Drink more water.

Exactly how much is 3 liters? Here are a few different ways to look at the quantity.

  • 6 ½ 1-pint Mason jars
  • 68 shot glasses
  • ¾ of a gallon jug
  • 8 ½ large coffee mugs
  • 4 27-ounce Klean Kanteens
  • 6 ½ American pint glasses

(Reprinted with permission from the author, John La Puma, MD.)

Simple steps for men and women

These are all simple easy steps you can start right now. I love number 4—“Only use a 6-inch plate for meals at home.” No need to super-size. Eating the right amount of food is as important as eating the right foods.

While REFUEL’s focus is geared towards men, women can certainly take part. ”Women are the secret weapon men have in doing REFUEL: the best way for men to succeed is to invite a woman to do it with them,” writes Dr. La Puma.

You may find more information about REFUEL here.

Good luck and let the challenge begin, but remember, this isn’t a diet, it’s a lifestyle.

Your turn

We would love to hear from you. In the comment section below, please let us know if you’ve dived into a REFUEL lifestyle. Please share your thoughts and comments. We would greatly appreciate it.

As always, thank you for your valuable time.

About John La Puma, MD

John La Puma, MD

John La Puma, MD

John La Puma, MD is a practicing physician, board-certified in internal medicine and a professionally trained chef. His mission is to help you get measurably, happily healthier with what you eat and how you live.

Three of his books–”Cooking the RealAge Way,” “The RealAge Diet” and “ChefMD’s Big Book of Culinary Medicine”–have been bestsellers around the world and have been translated into 8 languages. His new book, REFUEL, aims to change how men think about what they eat–as fuel too–and to help men become stronger, healthier and the best versions of themselves.

The Wall Street Journal calls him a “Secret Weapon” against cholesterol and heart disease. He taught the first Nutrition and Cooking course for medical students in the US, at SUNY-Upstate with Dr. Michael Roizen of the Cleveland Clinic, and the first Culinary Medicine course for clinical medical students in the US, at DMU. Dr. La Puma developed the recipes for Dr. Oz and Roizen’s YOU the Owner’s Manual. Repeatedly named “One of America’s Top Physicians” by Consumers’ Research Council, Dr. La Puma has been honored with the American Medical Association/National Association of Medical Communicators “Award of Excellence”.

His new “PBS ChefMD Shorts” series can be seen available nationwide through 2016, and his “Refuel Minute” series is available on YouTube. He is based in and sees patients in Santa Barbara, California.


A fun photo at the Freddie Awards

Barbara Ficarra and John La Puma, MD at the Freddie Awards - Healthin30

John La Puma, MD and Barbara Ficarra at the Freddie Awards-International Health and Medical Media Awards



















Follow Dr. La Puma on Twitter @johnlapuma

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 TEDMED Great Challenges-Medical Communication-Barbara Ficarra


The content on this website and related broadcasts is for informational purposes only and is not a substitute for medical advice or treatment for any medical condition. Promptly seek professional medical care if you have any concern about your health. Always consult your physician before making any changes to your medical regimen.

A TEDEd Presentation, Sugar: Hiding in plain sight, plus other names for added sugar

Thursday, April 3, 2014 14:50

By Barbara Ficarra, RN, BSN, MPA

This is a short charming animated informational TED-Ed Original presentation, Sugar: Hiding in plain sight-Robert Lustig.

“While sugar is easy to spot in candy, soft drinks and ice cream, it also hides out in foods you might not expect — including peanut butter, pasta sauce and even bologna! Robert Lustig decodes confusing labels and sugar’s many aliases to help determine just how much of that sweet carbohydrate makes its way into our diets.”

Robert Lustig, MD is a UCSF Professor of Pediatrics, author and educator.

According to this TEDEd presentation, there are about 56 other names for added sugar.

  1. Barley Malt
  2. Barbados Sugar
  3. Beet Sugar
  4. Brown Sugar
  5. Buttered Syrup
  6. Cane Juice
  7. Cane Sugar
  8. Caramel
  9. Corn Syrup
  10. Corn Syrup Solids
  11. Confectioner’s Sugar
  12. Carob Syrup
  13. Castor Sugar
  14. Date Sugar
  15. Dehydrated Cane Sugar
  16. Demerara Sugar
  17. Dextran
  18. Dextrose
  19. Diastatic Malt
  20. Diatase
  21. Ethyl Maltol
  22. Free Flowing Brown Sugars
  23. Fructose
  24. Fruit Juice
  25. Fruit Juice Concentrate
  26. Galactose
  27. Glucose
  28. Glucose Solids
  29. Golden Sugar
  30. Golden Syrup
  31. Grape Sugar
  32. High Fructose Corn Syrup (HFCS)
  33. Honey
  34. Icing Sugar
  35. Invert Sugar
  36. Lactose
  37. Malt
  38. Maltodextrin
  39. Maltose
  40. Malt Syrup
  41. Mannitol
  42. Maple Syrup
  43. Molasses
  44. Muscovado
  45. Panocha
  46. Powdered Sugar
  47. Raw Sugar
  48. Refiner’s Syrup
  49. Rice Syrup
  50. Sorbitol
  51. Sorghum Syrup
  52. Sucrose
  53. Sugar (Granulated)
  54. Treacle
  55. Turbinado Sugar
  56. Yellow Sugar

Your turn
Are you surprised to learn that there are other names for added sugar? Are you concerned with the amount of sugar in a food product or beverage? What tips do you have to eat healthier? Please share your thoughts and ideas in the comment section below. You may also continue the conversation on Facebook.

As always, thank you for your very valuable time.

Barbara’s note
Food labels can be misleading and confusing. Sometimes the front of a food label may sound healthy, but it’s not. It’s important to turn the package over and read the list of ingredients, not just the front of the food label.

Next Up
John La Puma MD, a practicing physician, board-certified in internal medicine, a professionally trained chef, and a New York Times best-selling author, shares his expertise on the next Healthin30 post. [Until then, you may find more information here.]

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 TEDMED Great Challenges-Medical Communication-Barbara Ficarra


Are Healthcare Consumers at the Forefront of Digital Health?

Friday, March 21, 2014 12:03

By Barbara Ficarra, RN, BSN, MPA and Ben Heubl

Simply put, healthcare is about the patient. Healthcare is a multidisciplinary team approach and patients are at the center of healthcare.

The urge to understand healthcare and medicine from the perspective of the patient, or consumer, is something that even key stockholders fail to understand, writes David Shaywitz in a Forbes piece. The author refers to an article from The Journal of the American Medical Association (JAMA) “What Patients Really Want From Health Care” by Allan S. Detsky, MD, PhD.

Image Access - Healthin30 ID-10069354 Post Are Consumers at the Forefront of Digital Technology

What Patients Want: Access to services in a timely fashion

According to the article, what patients want most is to restore their health when they are ill. Simply, they want to get better, and the primary focus is to relieve illness and symptoms rather than focus on prevention. They want access to services in a timely fashion, and they want to have hope and be offered options that might help them. Patients want continuity of care. They want to build relationships and partner with their providers. They want a private room with their own bathroom, and to they want to pay as little as possible from their own out-of-pocket expenses. Patients want highly qualified clinicians and the best physicians.

Healthcare Innovation-Patients at the center

Understanding what patients want from healthcare is a central theme of healthcare innovation. The landscape of healthcare is rapidly changing with the rise of digital and wireless technology. Having access to healthcare is essential. Latest developments in technology and digital health in the United States and Europe could mean that consumer health is transforming into ‘shopping’ for health access.

Dr. Mohit Misra, Project Lead, London Health Commission, said to Heubl, co-author of this post, that he aims to support small and medium-sized enterprises (SME), among them consumer facing innovation concepts, to establish and scale in London. He emphasizes that improving access for patients is vital everywhere, and technology needs to be leveraged to do so.

Digital Health and the consumer

Consumer healthcare has expanded into the digital world. Digital Health defined by Paul Sonnier, curator of the Digital Health Group on Linked with more than 24,000 members to date, as the convergence of the digital and genetics revolutions with health and healthcare. Next to increase empowerment for our own health, it also helps to reduce inefficiencies in healthcare delivery, improve access, reduce costs, increase quality, and make medicine more personalized and precise.

Precise and personalized medicine is important to healthcare consumers. And as we mentioned earlier, consumers want to receive access to care in a timely fashion. Dr. Misra stated to Hebul that good access is about being able to get the right medical advice when you need it urgently, but also having more choices about when and how you see your doctor or medical professional for more routine follow ups is important.

Digital technology helps to empower and engage consumers to take charge of their health, and it fosters consumers to be active participants in their healthcare. Digital health introduced into the vast marketplaces for consumers is redefining the term consumer healthcare. Digital health access gives you personalized information based on data the consumer enters. Digital health includes an ecosystem of solutions outside of established healthcare systems.

Health Access 2.0 – EU learns from the US

According to Pew Research, 72% of internet users in the US say they have looked online for health information in the past year. But healthcare can really learn from the travel, retail and financial services industries where digital access improved their ecosystems, said Lloyd Price, co-founder of Zesty, an online healthcare appointment service in London.

The US traditionally has been strong in marketing healthcare to its consumers – and now, it seems, healthcare access innovation is to follow. MobiHealthNews reported that the US consumer-facing Digital Health SME sector is worth $3.6 billion with 270 patient-facing digital health companies.

Companies like ZocDoc, Practice Fusion, iTriage, Aetna’s App, AskMD* and the health system Kaiser Permanente now provides healthcare faster and gives choices and responsibility back to the consumer. Effectively, some of these digital health concepts now offer precisely what Dr. Detsky described. Quick, timely and convenient access to healthcare is at the top of the list. That is where we have seen the biggest successes for digital health. [*Full Disclosure: Ficarra is on the Advisory Board of Sharecare.]

ZocDoc, for instance, announced its plans to expand nationwide. Companies like Keldoc in France, Dottori in Italy, and other companies in Sweden and Germany, are reinventing consumer health by making access to appointments a consumer play.

In the US, one company that clearly understands consumer healthcare is Kaiser Permanente. Ravi Poorsina, Communications Manager at Kaiser Permanente said to  Heubl, in an email, that KP believes that by providing patients 24/7 online access with critical time-saving features, it empowers members and supports their ability to better manage their care. Poorsina said by developing KPs ‘My Health Manager’ and its mobile version, they provide members easy and convenient access to all of the health information and tools they need to manage their health and connect with their care providers.  Including online appointment scheduling, prescription refill, secure e-mail messaging with care providers, and access to test results. Poorsina said, Kaiser Permanente has more than 4.4 million members registered for ‘My Health Manager’, and in 2013 the platform refilled 14.8 million prescriptions and scheduled 3.7 million appointments.

In the UK, the leading online healthcare appointment service Zesty* is changing how the public search and books healthcare appointments. Zesty for example has proved that one small tech startup can improve the public and private healthcare market altogether. Zesty helps thousands of patients in London every month to book NHS and private healthcare appointments on their laptops, tablets and smartphones in less than 60 seconds, said Lloyd Price, COO and Co-founder of Zesty. [Full Disclosure: Heubl is on the Advisory Board of Zesty]

Future of digital health emerges

As the future of digital health emerges, we see the healthcare ecosystem change significantly. Digital health access solutions are perfectly positioned to be the catalyst for change and improvement in the ecosystem, said Price. Price believes that any of these companies that will market new health access solutions will be private players. First trialing and offering new health services outside of the system. These companies will also quickly figure out how to brand and market these services to consumers, said Price.

The future for consumer health is unwritten. Access to healthcare needs to become more consumer friendly. With the latest market and technology developments, both in the UK and US, the industry is heading in the right direction as long as they keep the patient front and center.

Your turn

Do you feel that consumers are at the forefront of digital health? Please share your thoughts in the comment section below. As always thank you for your valuable time.

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 TEDMED Great Challenges-Medical Communication-Barbara Ficarra

About Co-Author Ben Heubl

Ben Heubl Co-Author

Ben Heubl

Ben Heubl is a digital health advocate, activist and journalist for Health 2.0 innovation. Heubl is speaker at various healthcare innovation conferences and events, a TEDMED delegate, founded the non-for-profit organization Health 2.0 Copenhagen, mentor at the HealthXL accelerator, and writes for various online magazines in the context of digital health innovation and technology. Heubl currently supports a UK health innovation SME to change how citizens access healthcare. You can follow him on Twitter. (@benheubl)





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