By Barbara Ficarra, RN, BSN, MPA — “Telehealth, the Nucleus of Patient Care” is published in Healthcare Information and Management Systems Society (HIMSS). [Update: July 6, 2011 – Complete article may be found at the end of this post. Reprinted with permission.] Here is a selection from the article: Why is telehealth slow to be adopted in the health care arena? “Adoption to telehealth has been slow because healthcare professionals are still not accustomed to…
Read More...Pharma Tapping into the Power of Social Media
By Barbara Ficarra RN, BSN, MPA Recently quoted in PharmaVOICE in the May 2011 edition, I presented my thoughts on the significance of the pharmaceutical industry tapping into patient communities through social networks and the importance of engaging with patients. In a recent article in PharmaVOICE, May 2011, by Robin Robinson, “Tapping into the Power by Getting Personal,” thought leaders in the field explain the benefits for the pharmaceutical industry tapping into what is happening…
Read More...Speaking Events for Barbara Ficarra
By Barbara Ficarra, RN, BSN, MPA — 31st Annual Oncology Nurses Symposium San Diego, California Presentation Title: The Use of Social Media in Health Care Website Brochure Health+Tech Next Generation Conference San Francisco, California Presentation Title: TBA Website Speakers e-Patient Connections Conference Philadelphia, PA Presentation Title: Social Networking: A Critical Link to Engage Patients and Health Care Professionals: Through the popular Pecha Kucha format, 20 slides in exactly 6 minutes and 40 seconds long; I…
Read More...Speaking Event: Patient Engagement and Social Networking at Eyeforpharma Conference
By Barbara Ficarra, RN, BSN, MPA I’m thrilled to be an invited to speaker at the Eyeforpharma – Customer Centric Marketing for Pharma USA 2011 Conference in Philadelphia, PA, June 27 – 28, 2011. The title of my presentation is, “Empower patients to take charge of their health care.” – Discover the best practices in patient engagement through social networking. Speakers include: Eric Dube,Vice President, Oncology, GlaxoSmithKline Sheila Ryan, Group Leader, DDMAC, FDA Harold Johns,…
Read More...Social Media: Medical Social Networking – Part 2
By Barbara Ficarra, RN, BSN, MPA Medical Professionals Engaging in Social Media A Comprehensive Guide Part Two In Part One, I talked with Dr. Marc Siegel about Medical Social Networking on FOX NEWS Live. I wish we had more time; the edited segment is 6 minutes and 17 seconds. Social Media and Medical Professionals In this post, “Social Media: Medical Social Networking – Part 2,” I give examples of medical professionals and hospitals engaging in…
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