By Barbara Ficarra, RN, BSN, MPA Part 1 Guy Kawasaki referred to himself as a “Bozo” during his keynote address at the Health Tech Next Generation Conference this month in San Francisco. Speaker, author, former chief evangelist of Apple, founding partner at Garage Technology Ventures, and founder of Alltop.com, Kawasaki engaged his audience with humor and humility. Don’t Let the Bozos Grind You Down One important lesson which appears at the end of Guy Kawasaki’s…
Read More...Latest Post on KevinMD: Chronic disease management through mobile health
By Barbara Ficarra, RN, BSN, MPA A recent post I wrote on telehealth is published on KevinMD, “Chronic disease management through mobile health.” Full Story> Full Story>
Read More...A Brilliant Reason to Dive Deep into the Social Media Health Space
By Barbara Ficarra, RN, BSN, MPA Recently, I had the pleasure of being surrounded by brilliant health care thought leaders. First, I delivered a social media presentation at the Eyeforpharma conference. Secondly, I sat in the audience at the Social Communications and Health Care 2011 conference to listen to others present on social media, and participate in a round-table discussion on social media. It’s clear from the personal discussion that followed with folks from the…
Read More...Telehealth, the Nucleus of Patient Care
By Barbara Ficarra, RN, BSN, MPA — “Telehealth, the Nucleus of Patient Care” is published in Healthcare Information and Management Systems Society (HIMSS). [Update: July 6, 2011 – Complete article may be found at the end of this post. Reprinted with permission.] Here is a selection from the article: Why is telehealth slow to be adopted in the health care arena? “Adoption to telehealth has been slow because healthcare professionals are still not accustomed to…
Read More...Pharma Tapping into the Power of Social Media
By Barbara Ficarra RN, BSN, MPA Recently quoted in PharmaVOICE in the May 2011 edition, I presented my thoughts on the significance of the pharmaceutical industry tapping into patient communities through social networks and the importance of engaging with patients. In a recent article in PharmaVOICE, May 2011, by Robin Robinson, “Tapping into the Power by Getting Personal,” thought leaders in the field explain the benefits for the pharmaceutical industry tapping into what is happening…
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