By Barbara Ficarra, RN, BSN, MPA I’m excited to part of the Social Media panel session at the upcoming Health Tech: Next Generation Conference in San Francisco, CA. Health Tech: Next Generation will feature expert speakers from both the Health Care and IT industries. Guy Kawasaki, Co-Founder, Alltop.com, and author is the Keynote Speaker. The track sessions will address crucial topics such as Data Privacy and Security, Meaningful Use of Electronic Health Records, Role of…
Read More...A Brilliant Reason to Dive Deep into the Social Media Health Space
By Barbara Ficarra, RN, BSN, MPA Recently, I had the pleasure of being surrounded by brilliant health care thought leaders. First, I delivered a social media presentation at the Eyeforpharma conference. Secondly, I sat in the audience at the Social Communications and Health Care 2011 conference to listen to others present on social media, and participate in a round-table discussion on social media. It’s clear from the personal discussion that followed with folks from the…
Read More...Telehealth, the Nucleus of Patient Care
By Barbara Ficarra, RN, BSN, MPA — “Telehealth, the Nucleus of Patient Care” is published in Healthcare Information and Management Systems Society (HIMSS). [Update: July 6, 2011 – Complete article may be found at the end of this post. Reprinted with permission.] Here is a selection from the article: Why is telehealth slow to be adopted in the health care arena? “Adoption to telehealth has been slow because healthcare professionals are still not accustomed to…
Read More...Pharma Tapping into the Power of Social Media
By Barbara Ficarra RN, BSN, MPA Recently quoted in PharmaVOICE in the May 2011 edition, I presented my thoughts on the significance of the pharmaceutical industry tapping into patient communities through social networks and the importance of engaging with patients. In a recent article in PharmaVOICE, May 2011, by Robin Robinson, “Tapping into the Power by Getting Personal,” thought leaders in the field explain the benefits for the pharmaceutical industry tapping into what is happening…
Read More...Speaking Events for Barbara Ficarra
By Barbara Ficarra, RN, BSN, MPA — 31st Annual Oncology Nurses Symposium San Diego, California Presentation Title: The Use of Social Media in Health Care Website Brochure Health+Tech Next Generation Conference San Francisco, California Presentation Title: TBA Website Speakers e-Patient Connections Conference Philadelphia, PA Presentation Title: Social Networking: A Critical Link to Engage Patients and Health Care Professionals: Through the popular Pecha Kucha format, 20 slides in exactly 6 minutes and 40 seconds long; I…
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