Speaking Event: Patient Engagement and Social Networking at Eyeforpharma Conference

By Barbara Ficarra, RN, BSN, MPA I’m thrilled to be an invited to speaker at the Eyeforpharma – Customer Centric Marketing for Pharma USA 2011 Conference in Philadelphia, PA, June 27 – 28, 2011. The title of my presentation is, “Empower patients to take charge of their health care.” – Discover the best practices in patient engagement through social networking. Speakers include: Eric Dube,Vice President, Oncology, GlaxoSmithKline Sheila Ryan, Group Leader, DDMAC, FDA Harold Johns,…

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Fill Up on Fiber to Fight Cancer

Guest post submitted by The University of Texas MD Anderson Cancer Center When you think fiber, what comes to mind? Your favorite breakfast bar or a sugar substitute with added fiber? Think again! The best source of this important nutrient is natural plant-based foods. According to the American Institute for Cancer Research (AICR), plant-based foods rich in dietary fiber may reduce your risk for colorectal cancer. That’s because the more fiber you consume, the less…

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Beyond the Captivating Headlines: How to Make Sense of a Health News Story

By Barbara Ficarra, RN, BSN, MPA Is the health news story accurate? Did a recent study prove that coffee may lower the risk of stroke?  How was it reported? Writing magnetic headlines are required for any writer. After all, headlines capture your attention and at that moment you will decide whether to read the piece or not. According to Copyblogger, “On average, 8 out of 10 people will read headline copy, but only 2 out…

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