Intersection of health + science with trusted information for a spectacular well-being. 

If you’re health conscious, a go-getter, ambitious, crave work|life harmony, and willing to take action for better health—Health in 30® is for you.

Award-winning Healthin30.com is an educational destination health website that delivers trusted & jargon-free information to help you live smarter, healthier and better.

Our online magazine style health & wellness website is easy to navigate and we’re mindful about our content. We wouldn’t share anything here—that we wouldn’t share with our own family and friends. 

Healthin30.com offers practical advice for individuals to take charge of their health. We offer a variety of topics for our readers. From light-hearted stories and articles to thought-provoking pieces—Healthin30.com focuses on prevention and empowerment. 

[bctt tweet=”Healthin30.com is a place to learn new things, take action and reexamine the basics.” username=”@Healthin30″]

Sometimes, we’ll dig deep into stories and provide in-depth articles. Other times, we’ll provide short and simple posts. 

Always jargon-free, always trusted health information.

Our content is carefully written. Just because a topic is trending or popular—it doesn’t mean we’ll cover it. We like evidenced-based information, and we have you in mind when we’re digging deep or writing a short bulleted read.

Our medical and health contributors are carefully selected. They are thought-leaders, clinicians, health care professionals and health experts. They have a passion for providing health education to the public. We believe our contributors are some of the best health professionals in health and medicine.


Our Mission

We empower you to take charge of your health to help you live smarter, healthier & better.

With empathy & heart, we empower go-getters, both women and men, to take charge of their health to help you live smarter, healthier and better and to enjoy every day. We provide jargon-free trustworthy news and information to guide and inspire you. From light-hearted to thought-provoking pieces, healthin30.com is all about meeting you where you are to live your best life. We believe that health is about the intersection of mind, body and soul, and small steps can have a huge impact. Healthin30.com will help guide you so you can make informed decisions about your health. We also believe, that the people taking care of  you — doctors, nurses and other health care professionals, have place to go. A place where they can gain insights, share their expertise and tap into topics such as health care social media, technology, patient engagement and human experience. Health care isn’t just what happens between you and your health care professionals. It’s about taking care of yourself, in and out of the doctor’s and NP’s office, and it’s about maintaining your well-being and achieving spectacular health. 

Our Values

  • Accuracy
  • Trustworthiness
  • Integrity
  • Authenticity
  • Persistence
  • Empathy
  • Kindness
  • Gratitude

Our Story

Health in 30® began simply to help educate consumers to take charge of their health. Its founder, Barbara Ficarra, a registered nurse was eager to provide health education to individuals outside of the hospital.  A New York terrestrial radio station offered her the airwaves for a 30 minute live radio show, and Health in 30® was launched. The health program was literally, health in 30 minutes.

30 Minutes of Health News and Information

A half-hour program brought listeners the latest health and medical news and information with leading medical experts. A live radio show, based in New York, on WRCR, streamed live on the web. Through its course, Health in 30® highlighted leading experts in health and medicine with compelling and lively discussions and helpful topics for its listeners. The program aired live on Thursday from 5:30 p.m. to 6:00 p.m. EST. Produced and hosted by Barbara Ficarra, RN, BSN, MPA, Barbara received a broadcasting journalism award for her work on Health in 30® radio show.


Honors & Awards

Journalism Award of Excellence

Health in 30 Now

Healthin30.com became the extension of the 30 minute radio show. Now, healthin30.com is an informational and educational website focusing on health & wellness, public health, mental health, nutrition, self-care, health care, health tech, patient engagement, human experience, health care and social media. 

In addition to the short and long articles written by Barbara Ficarra, you’ll find posts written by medical/health experts and journalists.

Our medical contributors are carefully selected. They are experts in the health care industry who are knowledgeable in their field and are passionate about health and writing. [link to contributor page]

Keeping up with 30

To keep health in 30® front and center, think all things 30:

  • 30 second videos
  • 30 minute videos
  • 30 words—quotes from the experts
  • 30 facts about…
  • 30 ways to…
  • 30 questions for the experts about…
  • 30 minute podcast (near future)

Tap here to learn about All Things 30.


Healthin30.com About and Mission


Our Founder’s Bio

About Barbara Ficarra, RN, BSN, MPA 

Our founder, Barbara Ficarra is registered nurse, award-winning broadcast health journalist, international speaker, academic author (VR, AR, MR)*, freelance writer, producer, and consultant. She’s a health educator, health communicator, health designer™, health advisor and multi-media host. She empowers individuals to live healthier lives.

Barbara is recognized as a leader in the health care industry and she is on the front lines of health care as a registered nurse. She is a leading voice in health focusing on prevention, health, wellness, lifestyle, healthy living, and health tech, digital healthgamification, telehealth, telemedicine, VR, AR, MR, and mhealth. She addresses health care, patient engagement & empowerment, human experience, and health care social media. She offers practical advice for consumers to take charge of their health, and delivers her trademark brand of advice, which is simple, useful and trustworthy information to help empower people to design their healthiest life. At Healthin30, it’s the place to live smarter, healthier and better. You’ll learn new things, reexamine the basics and take action.

As a freelancer, she’s a development coordinator — producer for Warner Media/Turner/CNN. Barbara’s a freelance health writer for magazines, websites and trade publications. Her specialties include health & wellness, technology, lifestyle, and health care. She’s published in Huffpost, Dr. Oz, KevinMD, TED blog, HIMSS, and in-print, she’s published in Latin Trends Magazine, Practice Fusion and trade publications. She’s quoted in popular magazines including Real Simple — as medical contributor to Real Simple Magazine she has offered her clinical and administrative expertise, Redbook and industry publications including PharmaVoice, TED blog, ZocDoc, Cayman Compass, and the Massachusetts Medical Society.  

Barbara explores the intersection between health, tech, science, wellness and design. As creator, executive producer and host of the former NY terrestrial live radio show (streamed on the web), Health in 30®  began her media career. Health in 30® brought listeners the latest health news and information, and empowered listeners to take charge of their health.

Barbara has appeared on-air as a health expert for NBC, CBS, ABC, FOX, FIOS and WMCN. She’s a frequent guest to radio show which include—Greater Media Radio, Health, Wealth and Wisdom Radio, and Cayman Islands Radio News, to name a few.

Barbara is a health advisor and health educator at Sharecare Inc. and she’s a member of their advisory board. Sharecare is founded by Jeff Arnold (founder WebMD). She’s on the advisory board for the University of San Francisco for the Master of Science Program for Health Information Technology. She has a Bachelor of Science in Nursing, and a Master’s degree in public administration with a specialty in health care.

A recognized as a leader in the health care industry, Barbara is a leading voice in health and popular speaker. As an international speaker, she presents on the latest trends in health, wellness and health care focusing on health technology—digital health—mhealth, health apps, gamification, telemedicine, and telehealth. She also focuses on social media, patient and consumer engagement, empowerment, professional development and media training. From keynotes to panels, she has presented at the Cleveland Clinic, Scripps, HIMSS SoCal, HIMSS Arkansas, Cancer Treatment Centers of America,  New York City Department of Health and Mental Hygiene, Ivey Global Health Care conference, e-Patient Connections Conference, Novartis, and BlogHer. She’s presented at the global health care conference in the Cayman Islands, PIAA Amsterdam and Global Health Care Conference in Toronto and Women’s Health Conversation Conference in Pittsburg, PA. She’s also presented at many nursing conferences, and moderates webinars and panels.

Barbara has offered expert advice to a variety of organizations and individuals in health care, from start-ups to New York Times Health, Time Warner and Novartis. She’s the former Senior Director of Clinical Affairs for Numera, a tech company. She was a board member for the former National Association of Medical Communicators and served on the Academy of Judges for the International Health and Medical Media Awards. She was invited by Microsoft to judge a series of innovative technology entries for the Imagine Cup 2012. She served as faculty for the American Medical Association’s Medical Communications Conferences, has taught classes in media broadcasting, and is a team member for one of TEDMED’s 20 Great Challenges, Improving Medical Communication.

Barbara has received multiple awards for her health journalism, including the Journalism Award of Excellence from the American College of Emergency Physicians. The winning program, “Ins and Outs of the ER” covered what patients should expect in the ER and the challenges created by crowding and waiting.

Barbara is also experienced in video production as host and executive producer for Web/TV creating content surrounding the nursing and medical profession. She is president of Barbara Ficarra Productions, LLC. She’s a health designer™ and founder of BarbaraFicarra.com, a lifestyle destination site that helps people live a happier, bolder, healthier and more stylish life. She empowers people to design a healthy life. 

Barbara is on the front lines of health care. As a frontline hospital administrator (administrative supervisor) at a large university medical center, she covers multiple in-patient units. Including: general medical and surgical units, oncology, critical care, cardiology, orthopedics, transplantation unit, diabetes unit, step-down, psychiatric unit, women’s and children’s services, and emergency department. She’s multifaceted in her clinical experience, ranging from oncology to general medicine and surgery. She’s a hospital leader, clinical and administrative manager; she supervises various aspects of patient care. She’s an expert clinical and administrative advisor, problem solver and resource for staff, physicians, patients and families. She interacts and leads multiple clinical/non clinical disciplines. Barbara is a patient advocate who always encourages patients and their families to be proactive, empowered and take charge of their health.

She is a member of Sigma Theta Tau International, the Honor Society of Nursing, and a member of the Association of Health Care Journalists. Barbara is a chairperson and member of the Academy of Judges for the Sharecare Awards in Association with the Emmys®.

*Barbara is an academic textbook author, Emerging Technologies for Nurses—Implications for Practice—Chapter 4, VR|AR|MR —Springer Publishing.

Textbook: Emerging Technologies for Nurses—Implications for Practice

Editor: Whende M. Carroll, MSN, RN-BC


  • Clancy, Thomas R., MBA, PhD, RN, FAAN
  • Ficarra, Barbara, RN, BSN, MPA
  • McCormick, Kathleen A., PhD, RN, FAAN, FACMI, FHIMSS

Springer Publishing

Ficarra is author of Chapter 4—Virtual Reality, Augmented Reality, and Mixed Reality

This chapter provides a brief historical overview of immersive technologies and summarizes how they are applied in nursing and medical education. It explores how nursing and medical students engage with these technologies in the educational setting. It also examines how these advanced innovations lead to a new course for nurse educators, researchers, and informaticists. Due to the evolution of these immersive technologies, the chapter offers details to expand and transform the role of the nurse leader in nursing education, nursing researchers, and nurse informaticists. The chapter explores the various ways in which virtual reality, augmented reality, and mixed reality (VR/AR/MR) are used in the healthcare setting, specifically exploring how it is utilized with the pediatric population from emergency department visits to inpatient visits. It addresses the nurse’s role in VR/AR/MR use and how nurses engage their patients to help distract them and to help manage their pain and anxiety. —Springer Publishing

Research, interviews and case studies — A small excerpt of chapter 4.

Virtual, Augmented, and Mixed Reality in:

  • Health Care
  • Nursing Education 
  • Medical Education
  • Patient Education

The redesign of nursing, medical, and patient education with immersive technologies

          — Educational Redesign: Changing the Culture 

          — Therapeutic use of VR/AR/MR: Pediatric Population

          — Immersive Technology for Reducing Anxiety and Pain 

          — AR/VR Implications and Contraindications

          — Expanding the Nurse’s Role with the Use of VR/AR/MR



Simply, Healthin30.com offer practical advice for spectacular health, focusing on prevention and empowerment. There’s an intersection between health, science, tech and media. Barbara shares a nurse’s inside perspective on healthy living and personal health, as well as the latest legal and political health care issues making all the headlines. Barbara sorts through latest research and provides readers with relevant information without any of the confusing medical jargon. Barbara is dedicated to delivering you accurate, reliable and trustworthy health and medical information. She’ll help guide you so you can make informed decisions about your health.  Healthin30.com empowers health consumers to take charge of their health and to enjoy every day.

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The content on this website and related broadcasts is for informational purposes only and is not a substitute for medical advice or treatment for any medical condition. Promptly seek professional medical care if you have any concern about your health. Always consult your physician and other health care providers before making any changes to your medical regimen.