By Barbara Ficarra, RN, BSN, MPA Is the health news story accurate? Did a recent study prove that coffee may lower the risk of stroke? How was it reported? Writing magnetic headlines are required for any writer. After all, headlines capture your attention and at that moment you will decide whether to read the piece or not. According to Copyblogger, “On average, 8 out of 10 people will read headline copy, but only 2 out…
By Barbara Ficarra, RN, BSN, MPA Medical Professionals Engaging in Social Media A Comprehensive Guide Part Two In Part One, I talked with Dr. Marc Siegel about Medical Social Networking on FOX NEWS Live. I wish we had more time; the edited segment is 6 minutes and 17 seconds. Social Media and Medical Professionals In this post, “Social Media: Medical Social Networking – Part 2,” I give examples of medical professionals and hospitals engaging in…
By Barbara Ficarra, RN, BSN, MPA Social networking and health care Part One Medical Professionals are using social media, such as Facebook, Twitter and You Tube to engage patients in their health. They are using it to provide accurate information to help educate patients and to help empower them to be proactive and take charge of their health. I joined Dr. Marc Siegel, host of FOX NEWS to talk about how medical professionals and patients…
By Barbara Ficarra, RN, BSN, MPA Twitter is a powerful form of social media, and it is a phenomenal resource for sharing information. Twitter can help improve your health. A significant blog on Mashable, “HOW TO: Use Social Media for Better Health” by Ben Parr, he writes that “Healthy living can be a shared experience.” Social media is about connections and information, while healthy living is about consistency and knowledge. Combined, social media can bring…
By Barbara Ficarra, RN, BSN, MPA First, I’d like to say with a very heavy heart how saddened I am by the news of the disbandment of NAMC… The National Association of Medical Communicators (NAMC) closes its doors after more than two decades of inspiring health professionals to accurately communicate health and medical information to the public. NAMC has been spearheading its members in broadcast journalism, but succumbs to the pressures to stay vibrant and…